Marketing Department
Head: Carlos Garc铆a Pont
The Marketing Department provides managers with a comprehensive understanding of the major forces in marketing decision-making, training them to develop and implement successful strategic marketing practices.
The department focuses on helping managers understand how customer information, competitive intelligence and a company鈥檚 value proposition fit with customer needs and company capabilities. Teaching and curriculum emphasize problem-solving: determining the actions necessary to satisfy customer needs through rigorous planning, implementation and control of activities in a competitive market place. The curriculum addresses many areas including customer service, traditional marketing techniques as well as new social media.
Coursework includes听Marketing Management, Marketing Planning and Implementation, Brands and Brand Communications, Export and Multinational Marketing Management, Industrial Marketing, Marketing Strategy, and Marketing of Experiences, Innovative Concepts and Media.
Through their research, the department鈥檚 faculty is exploring the most recent and influential ideas in marketing.
Areas of expertise
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Seminars.
On Going Seminars
January 30, 2025
ALAN SANFEY
Radboud University
鈥�Multiple motivations in moral choice: a decision neuroscience approach鈥�
February 27, 2025
ROSA FERRER
Universitat Pompeu Fabra
鈥�Targeting Viewers鈥� Heterogeneous Ad Aversion: Evidence from a Two-Sided Market鈥�
March 6, 2025
CATHERINE TUCKER
MIT Sloan School of Management
鈥�Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling鈥�
March 19, 2025
IOANNIS EVANGELIDIS
ESADE Business School
鈥�Inflation, Shrinkflation, Skimpflation: Consumers鈥� Beliefs about the Fairness of Price Increases, Product Size Decreases, and Product Quality Decreases鈥�
April 3, 2025
BARAK LIBAI
Reichman University
鈥淭he Churn Dynamics of Young Brands鈥�
May 22, 2025
DAFNA GOOR
London Business School
July 12, 2024
ISABELLE ENGELER
University of Lausanne
鈥淭he Paradox of Time Savings: A Resource We Crave but Underuse?鈥�
May 23, 2024
RISHAD HABIB
Toronto Metropolitan University
鈥淒isclosing Disability: Consumer Reactions to Disability-Owned Businesses鈥澨�
May 16, 2024
CHRISTIAN HILDEBRAND
University of St. Gallen
鈥淵our Request is My Command! How Initiation Modalities Shape Conversational AI Experiences鈥澨�
May 2, 2024
JENNY VAN DOORN
University of Groningen
鈥淔rightful or fantastic? Acceptance of robot interactions in services鈥�
April 11, 2024
SIMONE WIES
Goethe University
鈥淭he Value of Marketing Competence in Startup Ventures鈥� (Zhuoer Qiu and Simone Wies)
June 14, 2023
SHELLE SANTANA
Bentley University
鈥淲hat鈥檚 the Point of Points? Understanding How Consumers Value and Spend Loyalty Currency鈥�
May 10, 2023
GOKHAN YILDIRIM
Imperial London College
鈥淭he听Role听of听Customer听Mind-Set听Metrics听in听Optimal听Advertising Decisions鈥�
April 26, 2023
RETO HOFSTETTER
Universit谩t Luzern
鈥淏eyond Scarcity: Understanding Consumers鈥� Willingness-to-Pay for Non-Fungible Tokens鈥�
April 12, 2023
RAJESH CHANDY
London Business School
鈥淧roduct Innovation in Loans for Entrepreneurs in Ghana鈥�
February 8, 2023
CHADWICK J. MILLER
Washington State University, Carson College of Business
鈥淭he Impact of National Elections on Advertising and Incentive Effectiveness for Foreign vs. Domestic Brands: Evidence from the 2016 USA Presidential Election鈥�
February 6, 2023
DANIEL MIRNY
University of California Los Angeles
鈥淪ource Memory is More Accurate for Opinions Than for Facts鈥�
October 18, 2022
MAXIMILIAN MATTHE
Goethe University Frankfurt
鈥淚dentifying Consumers鈥� Information Needs in Online Search鈥�
October 17, 2022
ELISA SOLINAS
University of Southern California
鈥淐onsumers鈥� Reaction to Taste-Based Product Modifications鈥�
October 11, 2022
YEGOR TKACHENKO
Columbia University
鈥淭he Effect of Digitizing Community Activities on Community Participation: Evidence from Meetup.com鈥�
October 6, 2022
GWEN AHN
University of Michigan
鈥淟everaging Variety Preferences to Customize Bundles for Experiential Goods: An Application to Performing Arts Subscriptions鈥�
September, 10 2021
RAHIN HOSEINI
Pompeu Fabra University
鈥淭he Scale Effect: How Rating Scales Affect Product Evaluation鈥�
September, 16 2021
MARTINA POCCHIARI
Rotterdam School of Management, Erasmus University
鈥淭he Effect of Digitizing Community Activities on Community Participation: Evidence from Meetup.com鈥�
September, 17 2021
STEPHANIE SMITH
UCLA Anderson School of Management
鈥淐onsumers Undervalue Multi-Option Alternatives in Two-Stage Choice鈥�
September, 28 2021
SHIRLY BLUVSTEIN
STERN School of Business, New York University
鈥淣othing Matters鈥�: Zero Opt-Out Increases Consumers鈥� Voluntary Payments鈥�
September, 29 2021
GIZEM YALCIN
Rotterdam School of Management, Erasmus University
鈥淭humbs up or Down: Consumer Reactions To Decisions By Algorithms versus Humans鈥�
September, 30 2021
SERENA HAGERTY
Harvard Business School
鈥淶ero-Sum Perceptions Reduce Acceptability of Premium Offerings鈥�
October, 4 2021
FANGFEI GUO
Texas A & M University
鈥淭he Effectiveness of Membership Free Shipping: An Empirical Investigation on Consumers鈥� Purchase Behaviors and Retailers鈥� Profits鈥�
December, 9 2021
CHADWICK J. MILLER
Carson College of Business, Washington State University
鈥淎dvertising and Well-Being: A Longitudinal Examination of Advertising鈥檚 Impact on Life Satisfaction鈥�
December, 10 2021
KURT MUNZ
Bocconi University
鈥淪ound Judgment: The Key Role of Evaluability in Voice-based Judgment鈥�
December, 21 2021
CLAIRE LINARES
HEC Paris
鈥淭he Brands in Our Faces:The Existence and Manifestation of Brand鈥揢ser Facial Stereotypes鈥�
January , 25 2022
IRENE SCOPELLITI
City University of London
鈥淏ig Data Biases鈥�
March, 15 2022
VARDIT LANDSMAN
Erasmus University Rotterdam
鈥�Biopharma M&As: Does Marketing Effectiveness Suffer or Surge?鈥�
April, 28 2022
ANDREAS LANZ
HEC Paris
鈥淚nfluence Corridors: A New Path to Seeding Targets on User-Generated Content Platforms鈥�
April, 29 2022
NINA MAZAR
Boston University
鈥淣udging the nudger: The effect of providing performance feedback to customer service representatives on organ donor registrations鈥�
November, 7
DAVID J. REIBSTEIN
The Wharton School 鈥� University of Pennsylvania
Errors in Measuring Minor Attributes Using Choice Modeling
October, 3
SHILPA MADAN
Columbia University
鈥淚t鈥檚 Not Easy Bein鈥� Green: A Wealth-Adaptation Lay Theory Fosters Support for Environmental Taxes鈥�
September, 19
NICOL脕S PADILLA
Columbia University
鈥淭he Customer Journey as a Source of Information鈥�
September, 13
FEI GEO
HEC Paris
鈥淐onceptual Metaphor Nudge Reduces Hunger Perceptions and Portion Size Choice:
Implications for Online Food Ordering Examining鈥�
September, 4
JORGE PENA
University of Cincinnati
鈥淪tarting from Zeroes: Round Numbers Signal Inflections in Trends鈥�
June 11
ABHISHEK BORAH
INSEAD
鈥淟anguage and Marketing Strategy鈥�
May 15
DAVIDE PROSERPIO
University of South California
May 7
ANNE-KATHRIN KLESSE
Erasmus University
鈥�Put the Cookies in the Jar: The Presence of Food Decreases Enjoyment of Ongoing, Unrelated Experiences鈥�
April 23
CASSIE MOGILNER
UCLA, Anderson School of Business
鈥淗ow Vacation Increases Happiness鈥�
March 29
TOM GILOVICH
Cornell University
鈥淭he 鈥楽treaking Star鈥� Effect in Sports, Marketing, and Perceptions of Economic Equality鈥�
ANNE LAURE SELLIER
HEC Paris
鈥淪cheduling Style and Creativity鈥�
March 28
LISA CAVANAUGH
University of British Columbia
鈥淭he upside of negative: Social distance in online reviews鈥�
KOEN PAUWELS
Northeastern University
鈥淚t Pays to Pay Smart: Consumers buy more after using cashless app payments鈥�
MARNIK DEKIMPE
Tilburg University
鈥淭he future of private鈥�label markets: A global convergence approach鈥�
October 9
LUKE NOWLAND
University of Miami Business School
鈥淏usyness Enhances Consumer Creativity鈥�
October 1
JORN BOEHNKE
Harvard University
鈥淯sing Machine Learning to Predict Price Dispersion鈥�
October 5
FEI LONG
Columbia University
鈥淭he Informational Role of Sponsored Advertising on Online Retail Marketplaces鈥�
PAUL IMAN
Georgia Institute of Technology
鈥淒on鈥檛 forget the accountant: role integration increases the fungibility of mentally accounted resources鈥�
September 25
AIQING LIN
INSEAD
鈥淧romoting Consumption Experiences by Positive Incidental Affect: The Interplay of ValEence and Arousal in Incidental Affect Infusion Processes鈥�
September 21
DIEGO APARICIO
MIT Massachussetts Institute of Technology
鈥淨uantum Prices鈥�
September 10
ANDREAS LANZ
University of Mannheim
鈥淐limb or Jump -Status-Based Seeding in User-Generated Content Networks鈥�
June 28
SONJA GENSLER
University of Munster
鈥淓ffectiveness of Marketing Channels:What do we know and what do we need to know?鈥�
May 24
GERALD H脛UBL
Ronald K. Banister Chair in Business and Professor of Marketing, University of Alberta
鈥淭he Motivational Dynamics of Success and Failure鈥�
April 16
THORSTEN W天美传媒L
University of M眉nster
鈥淜now IT 鈥� Bridging the Gap between Research and Practice in Digital Marketing鈥�
March 16听
Prof. DEBORA THOMPSON
McDonough School of Business, Georgetown University
鈥淐onflict of Interest Disclosure as an Expertise Cue: Differential Effects due to Automatic versus Deliberative Processing鈥�
March 16听
Prof. PETER EBBES
HEC Paris
鈥淕remlins in the Data: Identifying the Information Content of Research Subjects鈥�
March 16听
Prof. KATE BARASZ
天美传媒, University of Navarra
鈥淚 Know Why You Voted for Trump: (Over)inferring Motives From Choice鈥�
March 15
Prof. LEONARD LEE
NUS Business School, National University of Singapore
鈥淩educing Peak-Hour Subway Crowding: Investigating the Effectiveness of Financial Disincentives鈥�
March 15听
Prof. KELLY HAWS
Owen Graduate School of Management, Vanderbilt University
鈥淐onsumer Responses to Serving Sizes鈥�
March 15听
Prof. BEREND WIERENGA
Rotterdam School of Management, Erasmus University
鈥淢anagerial Decision Making in Marketing: On Managers, Models, and Minds鈥�
March 15
Prof. I脩IGO GALLO
天美传媒, University of Navarra
鈥淪urprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases鈥�
February 19
NICHOLAS H. LURIE
VOYA Financial Professor, Department of Marketing, University of Connecticut
鈥淐reation and Consumption of Mobile Word-of-Mouth: How are Mobile Reviews Different?鈥澨�
