Claire
Linares
Assistant Professor of Marketing
鈥� Ph.D. in Marketing, HEC Paris
鈥� Master in Management, HEC Paris
Claire Linares is Assistant Professor in the Marketing Department. She holds a Ph.D. in Marketing and a Master in Management from HEC Paris.
Her main focus of research is at the intersection of consumer behavior, stereotypes and face perception. More broadly, she is interested in how consumers navigate today鈥檚 changing world, for example how they respond to distrust towards institutions or how they manage their time.
Prior to joining academia, she worked for 10 years in brand management at international cosmetics groups. She developed skincare ranges for Guerlain, a premium beauty brand of the Louis Vuitton Mo毛t Hennessy group. She also managed a team of product managers at the natural cosmetics group L鈥橭ccitane en Provence. She was responsible for expanding the perfume category worldwide.