天美传媒

What does sustainability mean for 天美传媒? Sustainability for 天美传媒 involves the full arc of business activity, from how companies treat the world around them, to how they treat each employee. It implies a commitment to respecting the environment and contributing to the communities where companies operate. It means creating purpose-driven businesses that generate value shared by all stakeholders. And it revolves around the fundamental importance of people: that companies must improve the lives of the people within their reach.

Resources, tools and research for executives

天美传媒 has been measuring its carbon footprint for several years. The first external emissions audit was conducted for the 2018鈥�19 academic year, and since then we have achieved an 82% reduction in CO鈧� emissions per square meter by the 2022鈥�23 academic year. Our goal is to continue progressing along this path of reduction until we reach climate neutrality.

This audit includes the verification of Scope 1, 2, and 3 emissions in accordance with the UNE-EN ISO 14064-3:2019 standard and complies with GHG Protocol criteria.

It conforms with the internationally recognized standards of the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard from the World Resources Institute (WRI) and the World Business Council for Sustainable Development (WBCSD).

Students & alumni

Since 1958, 天美传媒’s mission has been to develop leaders who strive to have a deep, positive and lasting impact on people, companies and society through professional excellence, integrity and spirit of service. With this in mind, business ethics, including sustainability, are a core value for the institution and all programs and activities聽align with the Sustainable Development Goals.

Our participants are taught ethical practices as a central focus at 天美传媒, reflecting a human-centered approach to business. Ethical practices consider decisions and actions that impact the environment, society and the economy, meaning in sustainability. At 天美传媒, we expect our students to be able to define sustainability and identify major sustainability challenges and to reflect on the impact that their business decisions have on sustainability on a personal and professional level. These decisions affect many aspects of sustainability: the environment, the economy and society including peers, employees, suppliers, clients and other stakeholders.

By taking the mandatory course Business Ethics, all students in our degree programs achieve the following 天美传媒 institutional learning outcomes:

• Understanding the mutual relationship between business and ethics in managerial decision-making
• Mastering the tools and procedures to prevent, identify and resolve corporate crises with a holistic stakeholder approach
• Analyzing the impact that organizational policies have on the behaviors of individuals and corporate culture
• Comprehending the relationship between businesses and their stakeholders to establish lasting and constructive dialogues
• Identifying the opportunities associated with responsible management and integrating them into organizational and strategic planning
• Understanding the ethical and social challenges of technological disruption and the related opportunities for innovation in business

We measure the success of our sustainability commitment not only by what we do as an institution, but also by what our students and participants do as individuals. The clubs they create while at 天美传媒. The activities they participate in. And, ultimately, the work they do once they leave 天美传媒 and begin making their mark.

The institutional responsibilities for sustainability at 天美传媒 are entrusted to the Sustainability Committee. The Committee is composed of four people: Jaume Armengou (secretary general) and Jaume Vidal (finance and administration director) of the Executive Committee, Merc猫 Jorba and Caroline Tom谩s.