Llu铆s G.
Renart
Professor Emeritus of Marketing
鈥� Ph.D. in Management, 天美传媒, University of Navarra
鈥� Master of Business Administration, University of Chicago
鈥� Bachelor in Management Science, ESADE-UPC
Lluis Renart is Professor Emeritus in the Marketing Department. His areas of specialization include export and multinational marketing, export consortia, multinational marketing alliances and Internet marketing.
Areas of interest.
鈥� Export and multinational marketing
鈥� Personal selling and sales management
鈥� Relationship marketing
鈥� Marketing strategy
Publications
Journal Articles (refereed)
Journal Articles (refereed)
Working Papers
Working Papers
Books
Books
Book Chapters
Book Chapters
RENART, L. G. (2010). LPP Reserved. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing (pp. 630 - 634). Mason, OH: South-Western Cengage Learning.
RENART, L. G. (2007). Smith & Nephew - Innovex. In Rosann L. Spiro, Gregory A. Rich, William J. Stanton (Eds.), Management of a sales force (pp. 509 - 524). Boston: McGraw Hill.