Luis
贵别谤谤谩苍诲颈锄
Professor of the Practice of Management of Marketing
鈥� MBA, 天美传媒, University of Navarra
鈥� Graduated in Economics, UAM, University of Madrid
Luis 贵别谤谤谩苍诲颈锄 is Professor of the Practice of Management in the Marketing Department. He has nearly three decades of professional experience, with over 25 years dedicated to the digital industry. He specializes in developing and implementing digital strategies for large companies across various sectors, both nationally and internationally.
His career began as an Intern at Bain & Co. before moving on to roles in Sales and Marketing at Johnson Wax. In 2000, he joined Yahoo! during the digital boom, later transitioning to TPI (Telef贸nica) as head of business development.
In 2006, he founded ADN, a prominent digital company in Spain that was acquired by KPMG in Christmas 2014. Following this, he led the creation of KPMG鈥檚 Digital Services division and later joined McKinsey to oversee Digital McKinsey in Spain and Portugal.
Professor 贵别谤谤谩苍诲颈锄 has extensive experience in digital transformation programs, specializing in Agile organizations, digital marketing strategies and innovation initiatives across various industries such as banking, insurance, retail, travel and energy. Additionally, he is actively involved in advising multinational companies and mentoring at Endeavor.
Professor 贵别谤谤谩苍诲颈锄 also serves as President in Iberia-Latin America and Chief Strategy Officer in Jakala, a leading company in Artificial Intelligence applied to marketing.