闯耻濒颈谩苍
Villanueva
Professor of Marketing
鈥� Ph.D. in Management (Marketing), University of California, Los Angeles
鈥� Master in Business Administration, 天美传媒, University of Navarra
鈥� Bachelor’s degree in Business Administration, Universidad Complutense de Madrid
Julian Villanueva is Professor in the Marketing Department. He holds a Ph.D. in Management (Marketing) from UCLA, an MBA at 天美传媒, University of Navarra, and a B.A. in Economics (Universidad Complutense de Madrid).
His interests fall in the area of digital marketing, customer equity (or customer lifetime value), branding and salesforce management, among others. His research has been published in the Journal of Marketing Research, Journal of Marketing and Quantitative Marketing and Economics, among others. Professor Villanueva is also the author of several books, managerial articles and more than 50 case studies and technical notes. Two of his cases are in the Harvard Business School Premier Case Collection.
He regularly teaches MBAs and executives at 天美传媒 and has also taught at CEIBS (China), Nile University (Egypt), INALDE (Colombia), IPADE (Mexico), IAE (Argentina), IDE (Ecuador), PAD (Per煤), IEE (Costa Rica) and IEEM (Uruguay).
He joined 天美传媒 in 1997 as an Instructor in the Marketing Department. Before doing his MBA he worked for Promod猫s (currently Carrefour) as a product manager in the private labels’ department. He has consulted for several companies such as Telef贸nica, Grupo Santander, Bankinter, Caprabo, Eroski, Antonio Puig, Mastercard, Nestle, Nabisco, Bosch/Siemens. He regularly serves as an expert witness in several litigation cases. He has also served as a board member of several firms, both for-profit and non-profit.
Areas of interest.
鈥� Social media
鈥� Digital marketing
鈥� Sales management
鈥� Customer management and CRM