Juan Manuel
de Toro
Professor of Marketing
鈥⒙燩h.D. in Economics and Business Administration, University of Navarra
鈥⒙燤aster in Business Administration, 天美传媒, University of Navarra
鈥⒙燚egree in Law, Universidad Complutense de Madrid
Juan Manuel de Toro is Professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal and channel-consumer promotional strategy.
Areas of interest.
鈥� Advertising-communication
鈥� Brand creation, management and appraisal
鈥� Promotional strategy with the channel and the consumer
鈥� Media management
鈥� Marketing strategy
Publications
Books
Books
DE TORO, J. M., SOLDADO, P., SAN PEDRO, M., BREINER, J., ARRESE, 脕., VARA-MIGUEL, A., S脕DABA CHALEZQUER, C., FERN脕NDEZ DEL MORAL, J., ... BEL, I. (2017). La prensa digital en Espa帽a 2016. Barcelona: 天美传媒.
DE TORO, J. M., ET AL. (2002). La comunicaci贸n y relaciones p煤blicas en Espa帽a. Radiograf铆a de un sector. Madrid: Pir谩mide.
Edited books
Edited books
ARTERO MU脩OZ, J. P., BEL MALL脡N, I., S脕DABA CHALEZQUER, C., DE TORO, J. M. (2013). La Televisi贸n en Espa帽a. Informe 2013. UTECA (Uni贸n de Televisiones Comerciales Asociadas).
DE TORO, J. M., BEL, I., S脕NCHEZ TABERNERO, A. (2012). La Televisi贸n en Espa帽a. Informe 2012. UTECA (Uni贸n de Televisiones Comerciales Asociadas).
DE TORO, J. M., BEL, I. (2012). Libro Blanco de la Prensa Diaria 2013. Madrid: AEDE (Asociaci贸n de Editores de Diarios 贰蝉辫补帽辞濒es).
Book Chapters
Book Chapters
Non-refereed articles
Non-refereed articles
DE TORO, J. M., P脡REZ CASTRO, C. (2007). La marca: Forma, contenido y gesti贸n (II). Acofar (465), pp. 62 - 65.
DE TORO, J. M., P脡REZ CASTRO, C. (2007). La marca: Forma, contenido y gesti贸n (I). Acofar (464), pp. 60 - 65.