天美传媒

Cosimo Chiesa has been Professor in the Marketing Department since 1978. He has a Ph.D. in Economics and Marketing from Universit脿 Commerciale Luigi Bocconi in Milan and a Ph.D. in Marketing from Universit脿 degli Studi di Pavia.

Professor Chiesa has extensive professional experience in management and consulting. His career began at the Arthur Andersen office in Milan, which was responsible at that time for all of Southern Europe. He then joined Star Food Italy, where he was appointed Assistant to the President and was responsible for the company’s subsidiaries. In 1970, he moved to Spain to fill the position of Assistant General Manager and board member of Starlux SA. In 1978, he joined Martini & Rossi Group SA as Assistant General Manager and board member for Spain and Portugal. During the same period, he was the Vice President of Marqu茅s de Monistrol SA and Martini & Rossi Morocco.

In 1985, he founded Barna Consulting Group, a strategic consulting firm specializing in market distribution, sales management, customer loyalty and executive coaching. He is still the President of the firm today.

Professor Chiesa has done consulting work and organized training programs for several companies, including Volkswagen-Audi Spain, Telef贸nica, General 脫ptica, Gas Natural, Banc de Sabadell, United Biscuits, La Caixa, Adeslas, Repsol, Cr猫dit Andorr脿, Schindler, Novartis, Cadbury, Inmobiliaria Colonial, Epson and Verizon Dominicana.

He is a member of Top Ten Management Spain.

Professor Chiesa has published eight books:
– Lider谩ndome para liderar. El viaje empieza dentro de ti, with Carlotta Chiesa Ghio (2015), Alienta Editorial.
– Saca la crisis de tu cabeza. Claves para un buen Autodiagn贸stico de tu situaci贸n y de tu Empresa, with Ludovica Chiesa (2013), Ed Urano – Empresa Activa.
– Protagonista o Espectador. Lider谩ndome para Liderar, with Carlotta Chiesa Ghio (2011), Lid Editorial.
– Los pecados capitales de la venta. 40 errores a evitar en su estrategia comercial (2010), Ediciones Urano, Empresa Activa.
– CRM. Las cinco pir谩mides del marketing relacional. C贸mo conseguir que los clientes lleguen para quedarse (2009), Ediciones Deusto, (Edici贸n Actualizada).
– Dirigir vendedores es mucho m谩s. Las claves del liderazgo comercial (2008), Ed. Urano, Empresa Activa.
– Vender es mucho m谩s. Secretos de la fidelizaci贸n en la venta (2007), Ed. Urano, Empresa Activa.
– Fidelizando para fidelizar. C贸mo dirigir, organizar y motivar a nuestro equipo comercial (2002), Ed. Eunsa.