Albert
痴补濒别苍迟铆
Associate Professor of Marketing
鈥� Ph.D. in Marketing, Boston University
鈥� Master in Business Administration, 天美传媒, University of Navarra
鈥� M.S. in Industrial Engineering, Universitat Polit猫cnica de Catalunya
Albert 痴补濒别苍迟铆 is Associate Professor in the Marketing Department. He has taught Marketing Research at Boston University, Marketing Management at 天美传媒 and has published several cases for class discussion.
His research has received prestigious awards for its impact in business practice. He is the recipient of the 2018 ISMS-MSI Gary Lilien Practice Prize Award for an outstanding implementation of marketing science concepts and methods. He was also the winner of the 2017 AMA-EBSCO Answers in Action Grant initiative for a project that represents a deep collaboration between academia and industry.
He has professional and academic experience in four continents. He has advised service and industrial multinationals in several sectors. He has also cofounded and participated in the development of a tech startup.
Areas of interest.
鈥� Customer Analytics
鈥� Marketing Budget Allocation
鈥� Digital Marketing
鈥� Omnichannel Marketing
鈥� Field Experimentation