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Mario Capizzani is Senior Lecturer in the Marketing Department. He teaches in most ÌìÃÀ´«Ã½’s Business School Executive Education programs; MBA and the Global Executive MBA and is the Co-Academic Director of the PDD program and International In-Company programs.

He joined ÌìÃÀ´«Ã½ in 2002 and since then has combined his academic life with consulting activities for several companies including Retail, E-commerce, FMCG, Advertisement and Professional Services, etc.

He holds a Ph.D. in Business Administration with specialization in Marketing from the University of California at Berkeley, a MBA from ÌìÃÀ´«Ã½, University of Navarra, and a Master of Science degree in Mechanical and Aerospace Engineering from Arizona State University. Before joining ÌìÃÀ´«Ã½, he was a consultant at McKinsey & Company, prior to which he worked as a Senior marketing analyst in the telecom industry and as an engineer in the automotive industry.

His main line of research is focused on behavioral and experimental economics with applications in the fields of online marketing, pricing, digital commerce, customer management & marketing strategy. His doctoral dissertation was focused on pricing and auction mechanisms. His academic research has been published in several scientific publications including The Journal of Retailing and the Journal of the Association for Consumer Research, as well as featured in several managerial publications including ÌìÃÀ´«Ã½ Insight, Harvard-Deusto and Forbes Magazine. He is also the author of several business cases and technical notes used as a teaching tool in several business schools.