Francisco Iniesta | 天美传媒

Professor of Marketing

鈥⒙燚octor of Business Administration, Boston University
鈥⒙燤aster in Business Administration, 天美传媒, University of Navarra
鈥⒙燚egree in Law, Universidad de Murcia

Francisco Iniesta is Professor in the Marketing Department and Academic Director of the Master in Management (MiM). His areas of specialization include marketing channel management and franchising, new product development and introduction, marketing research and organizing and controlling the marketing effort.

Areas of interest.

鈥� Marketing channels management and franchising
鈥� New product development and introduction. Marketing research
鈥� Organizing and controlling the marketing effort

Publications

Book Chapters

INIESTA, F., MARCO, E. (2011). The Solomon R. Guggenheim Foundation. In Beatriz Mu帽oz-Seca Fern谩ndez-Cuesta, Josep Riverola Garc铆a (Eds.), When Business Meets Culture: Ideas and Experiences for Mutual Profit (pp. 13 - 26). Basingstoke [England]: Palgrave Macmillan. INIESTA, F. (2006). Marketing. En Jaume Ribera, Jos茅 A. Guti茅rrez Fuentes, Magda Rosenm枚ller (Eds.), Gesti贸n en el sector de la salud. Vol. 2: Elementos de gesti贸n en las instituciones (pp. 309 - 354). Madrid: Pearson-Prentice Hall.

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