Publicaciones(484 resultados)
HUETE, L. M., SCHOFIELD, M. (1998). NH Hotels. In Robert C. Lewis (Ed.), Cases in Hospitality Strategy and Policy (pp. 43 - 60). Chichester: John Wiley & Sons.
ARI脩O, A., GARC脥A PONT, C. (1998). Strategic alliances and blocks: Cooperative behaviour as a driving force for their evolution. In Michael A. Hitt, Joan E. Ricart i Costa, Robert D. Nixon (Eds.), Managing strategically in an interconnected world (pp. 281 - 299). Chichester: John Wiley and Sons Ltd.
CANALS, J. (1997). Excess capacity and global competition: A resource-based approach. In Howard Thomas, Don O'Neal, Michel Ghertman (Eds.), Strategy, structure and style (pp. 41 - 68). Chichester: John Wiley & Sons.
HUETE, L. M. (1997). Riu Partner Club. In Robert C. Lewis (Ed.), Cases in hospitality marketing & management (pp. 397 - 428). Chichester: John Wiley & Sons.
CANALS, J. (1995). Country-, industry- and firm-specific factors in global competition. In Howard Thomas, Don O'Neal, James Kelly (Eds.), Strategic renaissance and business transformation (pp. 107 - 134). Chichester: John Wiley & Sons.
GHEMAWAT, P., COLLIS D. (1994). Industry Analysis: Understanding Industry Structure and Dynamics. In Liam Fahey and Robert Randall (Ed.), The Portable MBA in Strategy (pp. 171 - 194). Chichester: John Wiley & Sons.
ANDREU I CIVIT, R., RICART, J. E., VALOR SABATIER, J. (1994). Information Systems Planning at the Corporate Level. In Claudio Ciborra, Tawfik Jelassi (Eds.), Strategic information systems: a European perspective (pp. 25 - 52). Chichester: John Wiley & Sons.
CAVES, R. E., GHEMAWAT, P. (1992). Identifying mobility barriers. Strategic Management Journal, 13 (1), 1 - 12. doi:10.1002/smj.4250130102.
NUENO, J. L., QUELCH, J. A. (1992). Despu茅s del muro: Pautas de comercializaci贸n para Europa del este. Alta Direcci贸n (161), pp. 117 - 130.
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. A. (1991). After the wall: Marketing guidelines for Eastern Europe. Sloan Management Review, 32 (2), 82 - 93.
JOACHIMSTHALER, E. A., QUELCH, J. A., NUENO, J. L. (1990). Marketing opportunities in Eastern Europe. Sloan Management Review.