Publicaciones(484 resultados)
NUENO, J. L., QUELCH, J. A. (2002). La comercializaci贸n del lujo a gran escala. e-Deusto (17), pp. 24 - 36.
HUETE, L. M. (2000). American Express: Membership Rewards Europe. In Douglas J. Dalrymple and Leonard J. Parsons (Ed.), Marketing Management. Text and Cases (pp. 596 - 606). Chichester: John Wiley & Sons.
GHEMAWAT, P., MCGAHAN, A. M. (1998). Order Backlogs and Strategic Pricing. The Case of the U.S. Large Turbine Generator Industry. Strategic Management Journal, 19 (3), 255 - 268. doi:10.1002/(SICI)1097-0266(199803)19:3<255::AID-SMJ95.
MASIFERN, E., VIL脌, J. (1998). Interconnected mindsets: Strategic thinking and the strategy concept. In Michael A. Hitt, Joan E. Ricart I Costa, Robert D. Nixon (Eds.), New managerial mindsets: Organization transformation and strategy implementation (pp. 15 - 34). Chichester: John Wiley & Sons.
HITT, M., RICART, J. E., NIXON, R. (1998). The new frontier. In Michael A. Hitt, Joan E. Ricart i Costa, Robert D. Nixon (Eds.), Managing strategically in an interconnected world (pp. 1 - 12). Chichester: John Wiley and Sons Ltd.
PORTALES, C., RICART, J. E., ROSANAS, J. M. (1998). Understanding Trust to Build Strong Relationships in Organizations. In Michael A. Hitt, Joan E. Ricart i Costa, Robert D. Nixon (Eds.), Managing strategically in an interconnected world (pp. 399 - 418). Chichester: John Wiley and Sons Ltd.
HITT, M., RICART, J. E., NIXON, R. (1998). New managerial mindsets and strategic change in the new frontier. In Michael A. Hitt, Joan E. Ricart I Costa, Robert D. Nixon (Eds.), New managerial mindsets: Organization transformation and strategy implementation (pp. 1 - 12). Chichester: John Wiley & Sons.
ANDREU I CIVIT, R., CIBORRA, C. (1998). Organizational learning and core capabilities development: The role of IT. In Robert D. Galliers, Walter R.J. Baets (Eds.), Information Technology and Organizational Transformation (pp. 87 - 106). Chichester: John Wiley & Sons.