Publicaciones(1.704 resultados)
NUENO, J. L. (1993). Mazola. In Stanley J. Paliwoda (Ed.), International marketing. Amsterdam: Butterworth-Heinemann.
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. (1993). After the wall: Marketing guidelines for Eastern Europe. In Chris Halliburton, Reinhard H眉nerberg (Eds.), European marketing. Readings and cases (pp. 396 - 410). Wokingham [etc.]: Addison-Wesley.