Publicaciones(132 resultados)
FERN脕NDEZ, P. (2005). Valuation of brands and intellectual capital. In Shyam Sunder Kambhammettu (Ed.), Brand valuation concepts and applications (pp. 122 - 159). India: Le Magnus University.
FERN脕NDEZ, P. (2004). EVA, economic profit and cash value added do NOT measure shareholder value creation. ICFAI Journal of Managerial Economics.
FERN脕NDEZ, P. (2003). EVA, Economic profit and cash value added do NOT measure shareholder value creation. ICFAI Journal of Applied Finance, 9 (3), 74 - 94.
NUENO, J. L. (2003). La naturaleza del gasto.
ARI脩O, A., DE LA TORRE, J., DOZ, Y., LORENZONI, G., RING, P. S. (2002). Process issues in alliance management: A panel discussion. In Michael A. Hitt (Ed.), Managing Transnational Firms (pp. 173 - 219). Amsterdam: Jai Press.