Publicaciones(8.771 resultados)
HUETE, L. M., SCHOFIELD, M. (1998). NH Hotels. In Robert C. Lewis (Ed.), Cases in Hospitality Strategy and Policy (pp. 43 - 60). Chichester: John Wiley & Sons.
PAR脡S CANALIAS, F., RENART, L. G., GIL, P. (1998). Agencia de publicidad Aramburu, S.A. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing (pp. 712 - 720). Chicago [etc.]: Dryden Press.
ARI脩O, A., GARC脥A PONT, C. (1998). Strategic alliances and blocks: Cooperative behaviour as a driving force for their evolution. In Michael A. Hitt, Joan E. Ricart i Costa, Robert D. Nixon (Eds.), Managing strategically in an interconnected world (pp. 281 - 299). Chichester: John Wiley and Sons Ltd.