Publicaciones(528 resultados)
RENART, L. G., PAR脡S CANALIAS, F. (1999). Farggi. In Subhash C. Jain (Ed.), International Marketing Management (pp. 758 - 794). Storrs, Connecticut: Digital Publishing Company.
PAR脡S CANALIAS, F., RENART, L. G. (1999). Farggi. In Subhash C. Jain. (Ed.), Marketing Planning and Strategy (pp. 625 - 645). Cincinnati, Ohio: South-Western College Publishing.
MILLER, P., VELAMURI, R. (1998). Finanzauto, the target of one of Spain's largest hostile takeover bids. Barcelona Management Review (8), pp. 156 - 163.
RENART, L. G., PAR脡S CANALIAS, F., SARD脕, J. (1998). Troll-AEG. The negotiation of an international strategic alliance. In Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong (Eds.), Principles of Marketing: The European Edition (pp. 303 - 311). Harlow, England: Prentice Hall.
PAR脡S CANALIAS, F., RENART, L. G., SARD脕, J. (1998). Troll-AEG. The negotiation of an international strategic alliance. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing (pp. 823 - 840). Chicago [etc.]: Dryden Press.
PAR脡S CANALIAS, F., RENART, L. G., GIL, P. (1998). Agencia de publicidad Aramburu, S.A. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing (pp. 712 - 720). Chicago [etc.]: Dryden Press.