Hybrid Intelligence for Executive Development
10th Executive Coaching SymposiumMay 8, 2026
The Executive Coaching Symposium returns to 天美传媒鈥檚 Barcelona Campus to celebrate its 10th edition. Organized by 天美传媒鈥檚 Executive Coaching Unit, this flagship, in-person gathering brings together coaches, leaders, scholars, and practitioners to exchange ideas, share experiences, and generate practical insights that help shape the future of executive coaching.
This year鈥檚 theme is Hybrid Intelligence for Executive Development, which responds to the rapid advances in AI and a crucial question for leadership development: how can we use technology to听amplify, rather than replace, Human Intelligence? The Symposium will explore how AI can strengthen executive development through data, patterns, and performance metrics, while human coaching remains essential for the 鈥減resence-based鈥� work of trust, empathy, and complex behavioral change.
Join Dr. Terrence E. Maltbia听for a keynote that brings Hybrid Intelligence to life with actionable frameworks for developing executives with 鈥渄ouble literacy鈥�, fluent in both data-driven insight and human connection. Dr. Maltbia is a听Professor of Practice at Teachers College, Columbia University, and听Faculty Director of the Columbia Coaching Certification Program (3CP), and has been recognized by Thinkers50 as #1 in Coach Education (2019).
We are proud to celebrate the 10th edition of the International Executive Coaching Symposium at 天美传媒. Since its launch in 2015, the Symposium has become a leading annual gathering for experienced professionals and scholars dedicated to advancing the rigor, relevance, and impact of executive coaching. The Symposium offers a unique forum for exchanging insights that shape the future of executive coaching and leadership development, while sparking fresh thinking among senior executives.
We would be delighted to welcome you to join fellow speakers, distinguished guests, and business leaders from across Europe and beyond. Your expertise and real-world experience would greatly enrich the dialogue and contribute to creating a meaningful and lasting impact.
This Event has obtained the CCE certification from The International Coaching Federation (ICF).
Friday, May 8, 2026
8:30-9:00 Registration
9:00-9:30 Welcome
- Prof. Franz Heukamp, Dean of 天美传媒. Professor of Managerial Decision Sciences
- Prof. Yih-Teen Lee, Academic Director, 天美传媒 Coaching Unit. Professor of Managing People in Organizations, 天美传媒
- Prof. Est铆balitz Ortiz, Executive Director Coaching Unit. Lecturer in Managing People in Organizations, 天美传媒
9:30-10:30 Keynote Session
The Impact of AI on Knowledge Work and Knowledge Workers
- Prof. Evgeny Kaganer, Professor of Operations, Information and Technology, 天美传媒
10:30-11:00 Coffee Break
11:00-12:30 Keynote Session
How prioritizing human connection remains the ultimate competitive advantage in an AI-augmented landscape
- Dr. Terrence E. Maltbia, Professor of Practice, Department Organization and Leadership at Teachers College of Columbia University
12:30-12:45 Coffee Break
12:45-13:45 Panel with Senior Executives
- Judith Contreras, Global Business HR Partner for Design Engineering Software & AI Labs at Keysight Technologies
- Joan Pere Salom, Managing Partner of Human Capital and Global CHRO Program Leader in Deloitte Spain
- Katrin Steinb眉chel, Global Head HR Strategy, Employee Experience & Digital Transformation, Henkel
- Moderator:听Prof. Est铆balitz Ortiz, Executive Director Coaching Unit. Lecturer in Managing People in Organizations, 天美传媒
13:45-15:00 Lunch
15:00-16:30 Plenary Workshop
Six thinking hats
- David Matthew Prior, MCC, BCC, ACTC, Executive & Team Coach and Core Facilitator in the Coaching Program at Teachers College, Columbia University
16:30-17:00 Coffee Break
17:00-18:30 Parallel Workshops
AI in the Coaching Business Value Chain 鈥� A Coach鈥檚 Perspective
- Philip听Scherenberg,听Coach/Partner at听Esquai听Leadership Advisors
This workshop explores how AI is entering鈥攁nd reshaping鈥攅very stage of the coaching journey: from contracting and diagnostics to the coaching conversation itself, reflection, follow-up, and impact measurement. Participants will examine where AI genuinely adds value, where the irreducibly human element听remains听essential, and what this means for the future of coaching practice and the coaching business.
Through theoretical input, structured discussion, and practical reflection, the session invites coaches and executives to engage critically with the opportunities and limits of AI in executive development. Participants will leave with concrete takeaways for their own development as coaches and for integrating AI thoughtfully into their coaching business.
听
Hybrid Decision-Making: When Humans and Machines Meet, and How This New Landscape Shapes Executive Judgement听
- Ulrich听Seega,听Founder/Coach at Black Slope
This workshop considers what happens when human and machine intelligence come together in the formation of executive judgement.听We听will shed light on AI best practices for coaches through experimentation, inviting听participants to experience what it means to combine human and machine intelligence in shaping judgement.听We听will also explore the risks鈥攁nd, most importantly, the opportunities鈥攆or human coaches in an AI-shaped world.
The Catalyst Leadership journey: Purpose, Portfolio Career, and Legacy
- Cristina Ventura, General Partner & Chief Catalyst Officer at White Star Capital
This workshop is an executive journey designed for senior professionals who are ready to catalyse their next chapter with alignment, greater purpose and long-term impact. Created for those with years of wisdom, expertise, and responsibility, it supports the transition from a traditional career path into a more intentional portfolio career and portfolio life.
Through four interconnected dimensions 鈥� Connect, Catalyse, Create, and Community 鈥� the journey helps leaders reconnect with what matters most, redefine how they create value, and build a future that integrates leadership, wellbeing, contribution, and legacy. Combining natural intelligence, AI-enabled tools, executive reflection, and practical frameworks, Catalyst Leadership transforms experience into renewed clarity, strategic direction, and meaningful action.
18:30-18:45 Coffee Break
18:45-19:30 Red Thread Review
What do I take home?
- Prof. Yih-Teen Lee, Academic Director, 天美传媒 Coaching Unit. Professor of Managing People in Organizations, 天美传媒
19:30 Closure and walk to the restaurant (8 min)
20:00 Dinner
Evgeny K谩ganer
Professor of Operations, Information and Technology, 天美传媒
Evgeny Kaganer is the Associate Dean for Academic Affairs and Innovation and Professor in the Operations, Information and Technology Department at 天美传媒. He teaches MBA and executive courses on digital business and transformation. His research explores how digitalization and artificial intelligence reshape business models and organizations. He has published articles on these topics in premier academic and business journals, including听Academy of Management Review,听MIS Quarterly,听Journal of the Association for Information Systems,听MIT Sloan Management Review听and听Communications of the Association for Computing Machinery听among others. His work on the effects of digitalization in business and education has been cited in major media outlets, such as the听Financial Times,听Business Week,听Forbes, Handelsblatt and the听CIO Magazine.
Evgeny has extensive experience working with senior executive teams in Europe, North and South America, Asia and Russia on the topic of organizational transformation. He has taught, directed customized programs, and consulted with multinational companies, including Schneider Electric, Oracle, ERSTE Group, Amadeus, Carlsberg, and Gazprom Neft among others. In 2013, he was included in the 100 Best Business School Professors list compiled by the Economist Intelligence Unit.
Professor Kaganer was a founding Academic Director of the Learning Innovation unit at 天美传媒, helping develop the virtual classroom solution based on Barco鈥檚 weconnect technology and launch 天美传媒 Online. Between January 2020 and February 2022, he took a leave of absence from 天美传媒 to become Dean for Academic Affairs at Moscow School of Management Skolkovo. In this role, he played a key part in developing local faculty and attracting international faculty to Skolkovo. He also bolstered research and program partnerships with top global business schools and helped Skolkovo enter and climb the Financial Times听business school ranking. Currently, Professor Kaganer serves as Academic Director of Focused Programs, 天美传媒 Lifelong Learning, and the Global CEO Program, offered jointly by 天美传媒 and MIT Sloan School of Management.
A native of Ekaterinburg, Russia, Evgeny holds an MD Degree from the Ural State Medical Academy, MBA from Syracuse University and Ph.D. from Louisiana State University.
Terrence E. Maltbia
Professor of Practice in the Department of Organization and Leadership, at Teachers College and serves as Faculty Director, The Columbia Coaching Certification Program
Dr. Terrence E. Maltbia is Professor of Practice in the Department of Organization and Leadership, at Teachers College and serves as Faculty Director, The Columbia Coaching Certification Program (3CP). Scholarly interests include strategic learning; leadership and organizational development; diversity and cultural intelligence; executive and organizational coaching. Terry came to Columbia after 20 years in various corporate and consulting roles.
He is the recipient of The Academy of Human Resources Development鈥檚 Malcolm Knowles Dissertation of the Year Award in 2001 and was recognized as #1 in Coach Education by Thinkers50 in 2019, along with numerous awards for his work in coaching education. He is an AHRD Board Member and serves on the Antiracism Committee.
Est铆balitz Ortiz
Executive Director, 天美传媒 Coaching Unit, Lecturer of Managing People in Organizations, 天美传媒
Est铆balitz Ortiz is the Executive Director of the 天美传媒 Coaching Unit, which provides executive and leadership coaching to global executives and managers participating in 天美传媒 educational programs around the world. She has a PhD from 天美传媒, and the topic of her doctoral dissertation was mentoring and coaching. She had previously earned a degree in Spanish language and literature from the University of Navarra. She is an ICF-certified coach and senior practitioner by EMCC.
Most of Ortiz鈥檚 professional career has been developed in multinational environments. She worked 10 years in human resources at Agilent Technologies Spain, where she dealt with organizational development, training and coaching for people managers of more than 20 nationalities.
Since 2008, she has collaborated as a lecturer in International HR Management at Pompeu Fabra University. Her areas of interest are in the field of executive coaching in business schools. She is the author of the book听La pr谩ctica del mentoring en la empresa (EUNSA, 2003) and co-author and co-editor of the book听The 7 Moments of Coaching (REM, 2020).
She is certified in different training and assessment methods like The Leadership Circle and Crucial Conversations.
She is the Director of the 天美传媒 Leadership Coaching Program, and she teaches the elective course 鈥淐oaching for Peak Performance鈥� in the 2nd year of the MBA program.
David Matthew Prior
Core Facilitator Team, Columbia University Coaching Certification Program
David Matthew Prior, MCC, BCC, ACTC, is a premier Master Certified Coach with over 25 years of experience transforming global leadership. Based in New York, David has coached more than 1,000 senior executives across 30 countries, championing “performance with integrity” for Fortune 500s and NGOs alike. As a core facilitator team member of Columbia University鈥檚 Coaching Certification Program and former Vice President of the ICF Global Board, he stands at the forefront of executive development and team coaching.
David鈥檚 expertise is underpinned by a Thunderbird MBA in International Business and unique professional training in theatre performance, allowing him to foster agile leadership and communication mastery. Multilingual in English, Spanish, and French, he navigates diverse cultural nuances with ease. At the 天美传媒 2026 Symposium, David will lead the “Six Thinking Hats” plenary workshop, empowering attendees to cultivate the human connection and creative thinking necessary to excel in a hybrid, AI-augmented future.
Yih-Teen Lee
Academic Director 天美传媒 Coaching Unit. Professor Managing People in Organizations, 天美传媒
Yih-Teen Lee is Full Professor in the Department of Managing People in Organizations and the Academic Director of the 天美传媒 Coaching Unit. He specializes in leadership, fit, and cultural bridging in his roles as educator, researcher, and consultant. His research work appears in leading scientific journals (e.g., Journal of Management, Personnel Psychology, and Academy of Management Discoveries) and books such as The Handbook of Chinese Organizational Behavior, Leadership Development in a Global World, and The Routledge Companion to International Human Resource Management. He is also co-editor of the books Les comp茅tences culturelles and CulturalContexts of Human Resource Development. He is a member of the Editorial Board of Journal of Management, Journal of World Business, and Advances in Global Leadership. He is also the Director of the book series 鈥淒iversit茅 culturelle et dynamiques des organisations鈥� (Cultural Diversity and Organizational Dynamics), published by the Editor L鈥橦armattan, Paris. He has served as a member of the Teaching Committee of the International Management Division of the Academy of Management. At 天美传媒, Yih-Teen teaches subjects such as leadership, leading global collaboration, self-leadership, leading multicultural teams, and strategic human resource management in the MBA and executive programs.
Prof. Lee has been living and working in Europe for almost 20 years, and identifies himself as a multicultural individual. He is fluent in Chinese, English, French and Spanish and has delivered training programs and seminars to senior executives in all four languages. This exposure, alongside his unyielding passion for various cultures, drives him to embrace diversity and devote his energy to the search of deep-level cultural knowledge and cultural competences, with the goal of contributing to the ability of managers and organizations to navigate global cultures effectively. He sees such development as a transformational journey of each individual and emphasizes the importance of anchoring cultural competences in one鈥檚 cultural identities and sense of self.
Prof. Lee earned his PhD from HEC, University of Lausanne (Switzerland) and his Bachelor鈥檚 and Master鈥檚 degrees from National Taiwan University. Prior to 天美传媒, he taught at HEC University of Lausanne (Switzerland), Angers Graduate School of Business ESSCA (France), and the American Graduate School of International Management Thunderbird Europe (France), among others.
Judith Contreras
Global Business HR Partner for Design Engineering Software & AI Labs at Keysight Technologies
Judith Contreras听is the听Global Business HR Partner for Design Engineering Software & AI Labs at Keysight Technologies, where she partners with senior leaders to drive people strategy, organizational capability and leadership development in highly innovative, technology鈥慸riven environments.
With more than 25 years of international experience, Judith has held senior HR and general management roles across companies such as Accenture, HP, Agilent and Keysight, including听EMEA HR and Talen Acquisition Director听and Spain General Manager听positions. She has extensive experience supporting听mergers and acquisitions, particularly in people integration, organizational alignment, and cultural transformation in global contexts.
In her role now, she focuses on听organizational design, leadership and executive development, strategic workforce and global HR governance. She is closely involved in discussions around the evolving interaction between roles, leadership, and artificial intelligence in organizational contexts.
Judith is based in听Barcelona听and works globally.
Joan Pere Salom
Managing Partner of Human Capital and Global CHRO Program Leader in Deloitte Spain
Joan Pere is currently the Managing Partner of Human Capital in Deloitte Spain, and he is also the Global CHRO Program leader since January 2026.
With more than 20 years of experience, throughout his professional career he has developed projects in different industries, promoting cross-functionality and diversity in the projects in which he participates.
Joan Pere has expertise in strategic HR planning, HR function transformation, design and implementation of HR processes and procedures, workload analysis and workforce sizing, executive assessment in integration processes (where he also develops impact and transformation projects in Human Resources), review of compensation policies and strategies, executive training, the transformation and implementation of technologies that facilitate the transformation of Human Resources, as well as people development policies and strategies, leadership development and management (leadership programs), all within the scope of talent management. In addition, he has extensive experience in HR Analytics implementation projects, with in-depth knowledge of the subject.
Regarding enabling technologies, Joan Pere is an expert in the strategy and implementation of technological solutions supporting HR transformation (Cloud, Workday, SSSFF, Cornerstone, Oracle, etc.) and mobile applications for managing different areas of HR, accompanying the analysis and definition of processes, implementation, and monitoring of projects. Overall, he is an expert in systems and digitization of HR processes that improve current practices in line with new markets and technological developments, which serves as a support to drive innovation in the solutions proposed.
In addition, he is an external advisor for various companies. He is also an instructor for various internal and external courses at Deloitte.
Katrin Steinb眉chel
Global Head HR Strategy, Employee Experience & Digital Transformation, Henkel
Professional Experience
Henkel 鈥� D眉sseldorf, Germany
Global Head HR Strategy, Employee Experience & Digital Transformation
Since January 2022, responsible for defining Henkel鈥檚 global HR strategy, employee experience, and digital transformation agenda. Leading the design of enterprise-wide people frameworks, including talent management, performance, and workforce planning, to drive long-term business impact and organizational effectiveness.
Corporate Vice President Human Resources Functions (Global HR Business Partner Lead)
April 2014 鈥� January 2022, served as global HR Business Partner lead for corporate and functional areas. Accountable for the global implementation of HR strategies and programs, driving organizational transformation, capability building, and workforce effectiveness across functions.
Corporate Vice President Global Human Resources
Laundry & Home Care (Global HR Business Partner Lead)
January 2010 鈥� March 2014, served as global HR Business Partner lead for Henkel鈥檚 Laundry & Home Care business. Led the execution of HR strategy in close alignment with business priorities, enabling growth, transformation, and leadership effectiveness across international markets.
Henkel Italia 鈥� Milan, Italy
Head of Law Group Southern Europe
October 2007 鈥� December 2009, responsible for legal affairs across Southern Europe (Italy, Spain, Greece, Portugal, and Cyprus), advising on strategic and operational business matters.
Henkel 鈥� D眉sseldorf, Germany
Corporate Counsel
July 2001 鈥� September 2007, advised on daily business operations as well as mergers, acquisitions, and divestments, primarily for the Adhesives Technologies business.
Ulrich Seega
Founder/Coach at Black Slope
Ulrich works internationally with leaders, investors, and their teams when it comes to performance, change, cultural complexities, and career transition.
A sports scientist by background, Ulrich has coached, hired and advised leaders and professional athletes across many sectors, and in companies ranging from start-ups to the FTSE 100.
Earlier in his career, Ulrich trained special forces and presented sports news live on radio. Trained as a journalist, executive search & leadership consultant, he spent over three decades asking powerful, thought-provoking questions to leaders and athletes to stimulate reflection, insight, and growth 鈥� until the real stories emerged.
Ulrich is an 天美传媒 certified Leadership Coach, accredited Coach & Mentor by the EMCC, certified in TalentPredix鈩� psychometrics, coaches in English and German and holds a degree in Sports & Science (major in Media & Communications) from German Sport University Cologne.
Cristina Ventura
General Partner & Chief Catalyst Officer at White Star Capital
She was born in Spain but has spent time in the US and several countries through Europe and Asia.
Prior to joining White Star Capital, she spent over twenty years in the luxury, consumer, and tech industries, working for the likes of LVMH, Gucci, Prada, Apple HK & China and Lane Crawford Joyce Group, focusing on strategic planning, international business expansion, innovation and global growth. During the last ten years, she has been investing and advising start-ups and scale-ups through VenturaXVentures, with the purpose to create sustainable value by connecting human and financial capital in the areas of consumer tech, sustainability, blockchain and education.
As Chief Catalyst Officer at White Star, her role is to catalyze growth by connecting talented entrepreneurs globally, collaborating across ecosystems with family offices, institutional investors and strategic corporates, and creating sustainable value for all stakeholders.
Philip Scherenberg
Coach/Partner at Esquai Leadership Advisors
You can find full information on 天美传媒鈥檚 Executive Coaching Unit on our webpage. The activities of the unit are based on:
鈥� Provision of executive coaching to strengthen and complement the learning of participants in 天美传媒 executive education programs.
鈥� Research on the foundations and impact of executive coaching, the different assessment tools available, and the best methodologies in the context of management and leadership education.
鈥� Workshops and meetings with other institutions. The coaching unit organizes a series of workshops and international meetings through close collaboration with other institutions.
鈥⑻齃eadership Coaching Program: over eighteen weeks program, delivered in a blended format, which aim is to help participants to acquire executive coaching fundamentals and grow in self-awareness via experiential coaching sessions and coaching supervision
鈥� The publication of cases and technical notes. Over the last 10 years, 天美传媒鈥檚 coaching unit has published more than 30 cases and technical notes related to executive coaching and assessment instruments.
The Coaching Unit relies on the collaboration of a team of more than 60 senior coaches that, besides their proven qualification and expertise in different methodologies of coaching, have a relevant professional experience working as executives in a variety of industries and corporations.
The Coaching Unit is led by Dr. Estibalitz Ortiz, Executive Director.
Est铆balitz Ortiz
Executive Director, 天美传媒 Coaching Unit
Est铆balitz Ortiz is the Executive Director of the 天美传媒 Coaching Unit, which provides executive and leadership coaching to global executives and managers participating in 天美传媒 educational programs around the world. She has a PhD from 天美传媒, and the topic of her doctoral dissertation was mentoring and coaching. She had previously earned a degree in Spanish language and literature from the University of Navarra. She is an ICF-certified coach and senior practitioner by EMCC.
Most of Ortiz鈥檚 professional career has been developed in multinational environments. She worked 10 years in human resources at Agilent Technologies Spain, where she dealt with organizational development, training and coaching for people managers of more than 20 nationalities.
Since 2008, she has collaborated as a lecturer in International HR Management at Pompeu Fabra University. Her areas of interest are in the field of executive coaching in business schools. She is the author of the book听La pr谩ctica del mentoring en la empresa (EUNSA, 2003) and co-author and co-editor of the book听The 7 Moments of Coaching (REM, 2020).
She is certified in different training and assessment methods like The Leadership Circle and Crucial Conversations.
She is the Director of the 天美传媒 Leadership Coaching Program, and she teaches the elective course 鈥淐oaching for Peak Performance鈥� in the 2nd year of the MBA program.
Mar铆a Jos茅 Montagud
天美传媒 Coaching Unit Manager
Esther Ribes
Events Manager, Research Events Unit