Coaching for Hope
9th Executive Coaching SymposiumMay 23, 2025
The 9th edition of 天美传媒鈥檚 Executive Coaching Symposium is coming soon!
Organized by the school鈥檚 Executive Coaching Unit, this flagship event will take place in person at the Barcelona campus on May 23, 2025.
In this edition, we continue to build on the success of past symposia to explore the topic of Coaching for Hope.
Hope plays a pivotal role in both leadership and coaching, particularly during difficult times. Executive coaching creates a unique space to nurture hope, enabling executives to navigate uncertainty, build resilience, and foster optimism. These qualities are just as vital for leaders as they are for coaches, who must also find effective ways to manage their energy, and set boundaries, to avoid the added despair that burnout can bring to an already challenging situation.
Hope is more than just a mindset; it is the most critical need followers expect from their leaders. Gallup鈥檚 latest global study, spanning 52 countries and over 30,000 respondents, reveals that hope ranks above trust, compassion, and stability as the defining leadership quality. Hope provides direction, fosters confidence in the future, and actively reduces suffering within organizations.
Through coaching, leaders can:
Create a vision and direction by providing clarity in uncertainty, articulating a compelling future, and fostering progress through purpose and adaptability in the face of setbacks.
Build resilience and sustainable leadership by managing energy and boundaries to prevent burnout while supporting both personal growth and collective achievement.
Cultivate presence and gratitude through active listening and deep respect, enabling a future-focused, solution-oriented mindset that empowers everyone to stay motivated to work toward a brighter future.
From this foundation, coaching ensures that hope is not just an ideal but a practical leadership tool for navigating adversity.
This year’s symposium offers a unique opportunity to explore and discuss best practices in executive coaching and co-create meaningful solutions to the challenges facing leaders today. This year we are honored to feature Robert E. Quinn, a renowned expert on leadership and organizational change from the University of Michigan鈥檚 Ross School of Business. A co-founder of the Center for Positive Organizations, he is best known for his Competing Values Framework, widely used to enhance leadership effectiveness. With over 35 years of experience consulting for major corporations and government agencies, and as the author of 18 books (including the best-seller Deep Change) his insights have shaped how leaders drive transformation. We invite you to join fellow coaches, senior executives, and thought leaders in a day designed to foster learning, collaboration, and professional growth.
We look forward to welcoming you!
Please put a placeholder for May 23rd!
Friday, May 23, 2025
8:45-9:15 Registration
9:15-9:45 Introduction
Prof. Yih-Teen Lee, Academic Director, 天美传媒 Coaching Unit. Professor of Managing People in Organizations, 天美传媒
Prof. Est铆balitz Ortiz, Executive Director Coaching Unit. Lecturer in Managing People in Organizations, 天美传媒
9:45-10:45 Keynote session
AI is here. Is your organization ready?
Prof. Javier Zamora, Professor of the Practice of Management of Operations, Information and Technology, 天美传媒
10:45-11:15 Coffee Break
11:15-12:30 Keynote session
Coaching, hope, and hierarchy: Becoming a masterful agent of change
Prof. Robert E. Quinn, University of Michigan
12:30-13:45 Panel with senior executives
- Barbara Agoba, CHRO at Die Mobiliar Group
- Eliana Garc铆a Alonso鈥揕补尘产别谤迟颈, Investment Director, Executive Coach, Forefront Marshall Goldsmith鈥檚
- Hannes S. Chopra, CEO of RaSa Consulting UG
Moderator: Prof. Est铆balitz Ortiz, Executive Director Coaching Unit. Lecturer in Managing People in Organizations, 天美传媒
13:45-15:00 Lunch
15:00-16:30 Plenary Workshop
Why should anyone be coached by you?
Mr. Rolf Pfeiffer, Managing partner of S&P Executive Advisory Partners
16:30-17:00 Coffee Break
17:00-18:30 Parallel Workshops
Managing difficult conversations with emotional intelligence听
This interactive workshop offers coaches a practical framework for helping leaders navigate high-stakes conversations with greater clarity, empathy, and presence. Participants will explore conflict mindsets, emotional triggers, and strategic reframing techniques, including the FOE model (Facts, Opinions, Emotions) and 7 principles of emotionally intelligent negotiation. Through reflection, and facilitated dialogue, we鈥檒l examine how to shift from avoidance or tension into courageous, values-driven conversations that preserve relationships and unlock deeper understanding.
- Tony Anagor, Coach, Emotionally Intelligent Negotiation Trainer & Podcaster, Lecturer, Author, Champion of Productive Conversations in High-Growth Companies
Brain performance: Second opportunity听
As life expectancy increases and the professional lifespan expands, protecting brain health is becoming a strategic imperative for leaders and organizations. This session explores the critical role of sleep as the foundation of cognitive performance, emotional regulation, and long-term vitality. Drawing on the latest neuroscience, we will examine how sleep affects decision-making, learning, and resilience鈥攃ore capacities for sustainable leadership. Participants will reflect on their current habits and consider how prioritizing brain health can open new paths for professional reinvention and impact. In a world that prizes productivity, we invite you to rethink rest as your most valuable leadership asset.
- Dr. Antoni Esteve, President of Esteve Teijin Healthcare
- Prof. Yih-Teen Lee, Academic Director, 天美传媒 Coaching Unit. Professor of Managing People in Organizations, 天美传媒
18:30-18:45 Break
18:45-19:30 Red Thread Review:
What do I take home?
Prof. Yih-Teen Lee, Academic Director, 天美传媒 Coaching Unit. Professor of Managing People in Organizations, 天美传媒
19:30 Closure and walk to the restaurant (15min)
20:00 Dinner
Bistro Mat贸 C/del Bisbe Catal脿, 10, 08034, Barcelona
You can find full information on 天美传媒鈥檚 Executive Coaching Unit on our webpage. The activities of the unit are based on:
鈥� Provision of executive coaching to strengthen and complement the learning of participants in 天美传媒 executive education programs.
鈥� Research on the foundations and impact of executive coaching, the different assessment tools available, and the best methodologies in the context of management and leadership education.
鈥� Workshops and meetings with other institutions. The coaching unit organizes a series of workshops and international meetings through close collaboration with other institutions.
鈥⑻齃eadership Coaching Program: over eighteen weeks program, delivered in a blended format, which aim is to help participants to acquire executive coaching fundamentals and grow in self-awareness via experiential coaching sessions and coaching supervision
鈥� The publication of cases and technical notes. Over the last 10 years, 天美传媒鈥檚 coaching unit has published more than 30 cases and technical notes related to executive coaching and assessment instruments.
The Coaching Unit relies on the collaboration of a team of more than 60 senior coaches that, besides their proven qualification and expertise in different methodologies of coaching, have a relevant professional experience working as executives in a variety of industries and corporations.
The Coaching Unit is led by Dr. Estibalitz Ortiz, Executive Director.