Stories
Knowledge Across Borders
New issue of 天美传媒 Insight explores corporate alliances and knowledge exchange
March 23, 2018

To innovate today, companies are increasingly reaching out beyond the borders of their own business sector or industry in search of valuable new knowledge. But doing so presents challenges 鈥� which is why the latest is designed to make sure your collaborations are fruitful.
Prof. , , guest edits the cover . Writing with Prof. , she uses the case of a healthcare alliance to help readers home in on the micro-level capabilities, knowledge pieces, routines and coordination schemes that they can adjust in order to .
Exploratory innovation is, by nature, uncertain, so you often want a more flexible contract to keep your options open. But the less that things are spelled out, the more likely conflicts will arise. This is when steering committees can step into the breach. Prof. Jeffrey J. Reuer (University of Colorado) and Prof. Shivaram V. Devarakonda (Tilburg University, Netherlands) in the absence of formal boards of directors.
Another risk of loose collaborations is that vital knowledge might leak out. Again, the more knowledge you exchange, the greater the chances of innovation 鈥� but you don鈥檛 want to just give your intellectual property away and get outperformed by your partner. For this reason, 天美传媒鈥檚 Prof. recommends the inclusion of a 鈥済rant-back clause,鈥� which stipulates .
Leadership Tips
Elsewhere in the magazine, professors , and break down the role of the General Manager, laying out and showing the various trade-offs along the way. Their article includes reflections from the well-known GM Federico Minoli, who believes the key to navigating the chaos of strategic execution is to stay focused on your people: 鈥淵ou help someone else grow, you grow yourself.鈥�
: 鈥淏eing in service to other people is the greatest form of leadership.鈥� He talks about the experience of losing an eye: 鈥淰ision is not only what you see; vision is what you feel and how you make other people feel.鈥� More than intellectual curiosity, he says you need 鈥渋ntellectual adventure,鈥� so get up, get out and 鈥済o for a ride.鈥�
Each magazine features a real-life business case in which executives are invited to share what they would do in that situation. The current magazine discusses a case on by Prof. and the next , where readers can post comments on . Both cases can be purchased through .
To Receive the Magazine
Members of the Alumni Association and subscribers to 鈥� a quarterly research-based magazine, published in separate English and Spanish editions 鈥� can read all these articles using their membership credentials.
Those who are neither Alumni nor subscribers can access the premium content by either or .
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