天美传媒

天美传媒 today resumes in-person classes and campus activities while following stringent health protocols. The Barcelona and Madrid campuses will host, from today and through July and August, programs geared toward Spain-based executives.

Between 80 and 90 participants each day will pass through 天美传媒 classrooms which have been adapted to continue offering a top-quality educational experience while also ensuring student and faculty safety. In recent months, 天美传媒 quickly and efficiently moved some of its programs to online formats due to the COVID-19 crisis.

Activities have also resumed on the Munich campus, although ongoing travel limitations have prevented the relaunch of in-person classes. The goal is to resume normal operations on the New York campus in September.

In returning to campus, 天美传媒 wants to take part in the gradual return to normal that has begun in many sectors.

鈥淥rganizations need to move and act decisively in order to restart and reenergize the economy as soon as possible. Helping businesses protect as many jobs as they can ultimately helps people. At 天美传媒, we鈥檝e resolved to be part of the solution to the crisis,鈥� said Dean Franz Heukamp.

A Plan Built on Three Pillars

To make sure that the return to the campus is carried out in an orderly manner that best protects the health of employees and students, 天美传媒 has been working for weeks on an exhaustive protocol that has been certified by the epidemiology team at Barcelona鈥檚 Hospital Clinic. The protocol is based on three fundamental points:

1. Facilities and people. 天美传媒 has prepared its facilities and staff for this new stage with improved technology, redesigned spaces, training for online teaching and other operation operations, and measures concerning flexible schedules and work-family balance.
2. Health and prevention. 天美传媒 has designed a comprehensive hygiene and prevention protocol that goes beyond that required by health authorities and includes the following measures: all 天美传媒 participants and employees must be tested before their first time back on campus; individuals complete a health status questionnaire every day they access the facilities; there are temperature controls at entrances; mask use is mandatory and there is interpersonal distancing of two meters in all spaces. Additionally, cleaning and disinfection measures have been instituted in all reopened spaces, and special air purification systems have been installed.
3. Innovation. 天美传媒 has planned to relaunch on-campus teaching while maintaining the hybrid (classroom and online) format for any participant who鈥檚 unable to attend in person, and by offering a number of new and innovative online programs.

Cutting-Edge Hybrid Formats

In this new, post-confinement stage, 天美传媒 aims to continue offering managers a transformative, innovative and, above all, safe experience that will help prepare them to have the sort of positive impact that society needs now more than ever.

Participants who are studying remotely will be able to follow their classes in full, including the use of whiteboards, projections and other materials, through the Zoom platform. Cameras, screens, speakers and microphones have been installed so that聽 professors and students in the classroom can interact with those who are at home, seamlessly and in real time.

Over the last several months, faculty and program team members have been trained in online teaching best practices and incorporated new dynamics in order to reproduce the active experience of the case method in the hybrid format.

In addition, 天美传媒 has innovated and launched programs to specifically meet the needs of managers and businesses during the health crisis. Among them is , 聽focusing on crisis management, and some short online programs on topics such as virtual team management and digital marketing.