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Boomers lead in essential spending; non-independent Gen Z leads in discretionary spending. Life stage and changing habits are behind this phenomenon.
Many consumers have a wish for life meaning and purpose. Does your brand lean into that need?
Sustainability in fast fashion and luxury is a paradox that鈥檚 hard to resolve for companies and consumers alike. Here are the limits of recycling and ...
Prioritizing social and environmental sustainability can generate trust without sacrificing the bottom line.
Over half of online consumers have bought more in the last year and nearly half would pay more to shop more sustainably.
Stakeholder relations are of vital importance to instigating CSR programs, and this is especially true for family-owned companies.
Choice overload can leave customers frozen with indecision, but a reminder that they are free to choose what they want can transform the situation.
Among advertising sequences, there鈥檚 a gold standard to build brand appeal in consumers鈥� minds.
Overwhelmed by everyday expenses, consumers cut back on large purchases. How can manufacturers and retailers capture the money they do spend?
Online shoppers prefer shipping that鈥檚 free, rather than fast, and sustainability that doesn鈥檛 cost more. That鈥檚 according to a 2022 study on the futu...
Businesses need to understand what makes the different age groups tick. Getting into the heads of these key generations, says 天美传媒's Jos茅 Luis Nueno, ...
Profitability concerns, fintech growth and the potential reach of Big Tech are reshaping banking. The case of China, where Alibaba's Ant Financial is ...
Research by 天美传媒's Robert W. Gregory and Evgeny Kaganer shows how widespread technology adoption is opening up 鈥� and revolutionizing 鈥� corporate IT go...
Marketing is undergoing a metamorphosis. The internet has given unprecedented power to consumers and new channels and tools are opening up competition...
Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
"Here's your receipt and your coupons." Card-carrying shoppers often get coupons in exchange for their data. But are these offers actually ringing up ...
Antonino Vaccaro and Pico Di Trapani recounts the story of an anti-Mafia movement that took collective action to change society for the better in an a...
This article suggests the steps to take to exercise choice wisely. We need to learn how to counteract the limits on our cognitive abilities and resour...
