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Boomers lead in essential spending; non-independent Gen Z leads in discretionary spending. Life stage and changing habits are behind this phenomenon.
Many consumers have a wish for life meaning and purpose. Does your brand lean into that need?
They are experts in areas such as the circular economy, digital platforms, entrepreneurship and business leadership
They are experts in sustainable operations and the circular economy, the effects of inflation on labor and financial markets, and consumer behavior in response to advertising and pricing.
Artificial Intelligence and the Future of Management Initiative holds first event
To study sustainable business models, diversity messaging and shared reality in teams
New faculty brings global expertise to address challenges in areas including sustainable finance, AI and business purpose
Diverse cohort brings global expertise in marketing, psychology, strategy, economics and data
Producing research on the latest global trends in consumer behavior and helping inform and train executives to meet the demands of current and future consumers.
