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In this article, the author explains how to design and implement a customer equity dashboard that will serve to pinpoint exactly where the company is ...
Social media and mobile devices can be strategically used and integrated with CRM programs to shape the future of the financial services industry.
Staging a major sporting event affords the host city a chance to boost its international profile and reputation.
This two-part 天美传媒 case analyzes marketing issues associated with a controversial sector: the tobacco industry.
Facebook, Twitter and Google Plus have become the de facto gatekeepers. How should a start-up work around these digital arbiters?
Business innovation is a delicate balancing act. Download Insight magazine (Issue 14, Q3 2012) and learn to how manage innovation.
The authors reveal the main barriers that will stymie innovation, grouped according to your ability to know, understand and use market information.
As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
In the wake of the economic crisis, low prices have taken precedence over perceived quality. In the U.K. and Ireland, this is known as "the Primark ef...
