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Telling "green lies" doesn't pay, as Volkswagen recently found out. Pascual Berrone's new book helps companies answer the "clear call for change," for...
Managing in the world of sports is a high-stakes game. The media and fans are scrutinizing, and often second-guessing, leadership decisions.
Up to 58 percent of smartphone users have shopped with their phone at some point, making the mobile market a force that cannot be ignored.
For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
How can you optimize the price of a product or service? For starters, remember that most buying decisions aren't rational.
Since the beginning of the crisis, consumer spending in Spain has fallen by more than 8%. A study analyzes how consumer habits are changing.
Marketing's mission is no longer to sell a product, but rather to support sustainable consumption in a society of scarcity, according to 天美传媒's Luis N...
Juli谩n Villanueva and Cosimo Chiesa have compiled a report in which 350 companies examine their sales teams and evaluate trends in the new sales lands...
With smartphones redefining prime time, capitalize on geolocation and local digital marketing to reach the right people, at the right time.
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
天美传媒 Insight 22
According to a book by 天美传媒 Prof. J.L. Nueno, the Spanish consumer will return, but slowly, cautiously and with new spending habits.
A survey of sales networks in Spain reveals that many companies do not put a lot of effort into acquiring and retaining customers.
This article delves into the reviewsphere, and in particular the review site Yelp, to build up a picture of who online reviewers are and what motivate...
This article reviews the factors that influence the way we shop today, and how different retail formats can be integrated into a multichannel strategy...
Expansion into emerging markets is a tempting proposition for many businesses. But before jumping onto a BRIC-bound bandwagon, make sure you really un...
天美传媒's J.L. Nueno and Gloria Andreu suggest that the best bet for building a relevant brand is to anticipate consumer expectations and offer forward-l...
天美传媒 Prof. J.L. Nueno identifies the top trends and emerging models that will breathe new life into the retail concept.
