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With 67% of shoppers browsing online stores, e-commerce has become a showcase, competing with social media for attention.
As national-populism surges, a brand鈥檚 perceived country of origin has become a key factor in shaping marketing strategies.
Mergers and acquisitions can reduce marketing costs but also lead to drug price increases.
Boomers lead in essential spending; non-independent Gen Z leads in discretionary spending. Life stage and changing habits are behind this phenomenon.
Fast shipping doesn鈥檛 guarantee satisfaction, and scarcity doesn鈥檛 always improve margins. Refuting core retail beliefs.
The Super Bowl and Halftime Show have become bonanzas for advertisers to create buzz for their brands. Here are some winning strategies.
From cinemas to retail, here鈥檚 how any business can use data insights to serve customers, improve flows and predict success, all without losing the hu...
People remember who shared an opinion more than who stated a fact. In a crowded media landscape, making your message stick means making it personal.
Digital natives are redefining the rules of e-commerce.
From mailshots to influencers, all the basics and not-so-basics to boost your website traffic.
Many consumers have a wish for life meaning and purpose. Does your brand lean into that need?
Small businesses that used data over instinct to make decisions increased revenue by as much as 9%, even when managers weren鈥檛 particularly tech-savvy...
From addressing privacy concerns to using marketing budgets to place advertisements in context, there are ways to make maximum impact.
Should firms marketing branded drugs give up on promotion once generic alternatives enter the market?
Download and read 天美传媒 Insight magazine #169 on Business & Inequality.
From labor practices to environmental sustainability, is your business accounting for the true cost of what it produces? Here鈥檚 how to be profitable w...
A study of job postings suggests, rather than reducing the need for managers, AI-driven transformations intensify managerial demands, making human jud...
Download and read 天美传媒 Insight magazine #168 on Dignity, Diversity & Belonging.
The Royal Tapestry Factory in Madrid, under the leadership of Alejandro Klecker, shows it鈥檚 possible to improve on a centuries-old tradition.
Leverage artificial intelligence to improve your relationship with customers and compete with big data.
