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Social media and mobile devices can be strategically used and integrated with CRM programs to shape the future of the financial services industry.
After its first failed attempt, Media Markt is ready to reintroduce its online business. Will it fare better the second time around?
天美传媒 Insight 16
Recruitment techniques have changed dramatically with the emergence of Web 2.0 and the popularization of social media networks.
Facebook, Twitter and Google Plus have become the de facto gatekeepers. How should a start-up work around these digital arbiters?
Business innovation is a delicate balancing act. Download Insight magazine (Issue 14, Q3 2012) and learn to how manage innovation.
How does a city鈥檚 transport system cope with the stress of millions of extra visitors for the Olympics? The 2012 Summer Games put Transport for London...
As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
天美传媒 Insight 9
The authors categorize the social media governance documents from 40 organizations and offer advice on creating strategic policies that will generate ...
A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Today鈥檚 Internet-based world has certainly made it easier for companies to acquire, store and transmit detailed information like never before.
