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Staying ahead of tech requires that we embrace a set of mindsets and behaviors called NewSmart, whose hallmark is humility.
Do newspapers or books have a future? Will television exist in five years' time? Amid dramatic changes, there are timeless tools to manage media busin...
A look at recent shifts in consumer habits, business models and news distribution in Spain. When all is said and done, there are four challenges to ov...
Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
Based on surveys of international executives, these are the keys for attracting, developing and retaining millennial workers.
How an NGO was born, thanks to Spanish lifeguard Oscar Camps who saw a crisis unfolding and decided to do something about it.
Managing in the world of sports is a high-stakes game. The media and fans are scrutinizing, and often second-guessing, leadership decisions.
Up to 58 percent of smartphone users have shopped with their phone at some point, making the mobile market a force that cannot be ignored.
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Sharing the results of a global research project, the authors call for a design mind-set that, rather than analyzing past behavior, empowers users and...
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
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A study of executives using digital tools during an MBA program reveals some of the keys for using mobile technologies to enhance learning and perform...
This article delves into the reviewsphere, and in particular the review site Yelp, to build up a picture of who online reviewers are and what motivate...
As social media have become more mainstream, companies are increasingly acknowledging social media's value-generating potential.
Reading literature, not just the usual management books, can help executives comprehend the world better and be more empathetic leaders.
