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天美传媒 Insight(406 results)

How entrepreneurs use symbols to convince skeptical investors
Entrepreneurship

How entrepreneurs use symbols to convince skeptical investors
KLM: Gaining altitude with alliances
Strategy

KLM: Gaining altitude with alliances
Brands: A lifeline for businesses in turbulent times
Marketing

Brands: A lifeline for businesses in turbulent times
Profit with principles
Business Ethics and Corporate Social Responsibility

Profit with principles

Imagine you are the general manager of a Spanish company with hotels in the Caribbean. On your first trip there, you discover candidates for cleaning ...
A prescription for marketing medicine
Marketing

A prescription for marketing medicine

Selling products in the life-sciences market is a delicate business. Not only must companies think about making a buck, but the nature of their wares ...
Green keys to unlock competitive advantage
Business Ethics and Corporate Social Responsibility

Green keys to unlock competitive advantage

By studying polluting industries in the United States, the author discovers a better way of engaging with the growing green movement.
Leading in Times of Uncertainty
天美传媒 Insight

Leading in Times of Uncertainty

Welcome to the launch edition of 天美传媒 Insight review!
Digital terrestrial television: enhancement or obligation?
Knowledge and Communication, Marketing

Digital terrestrial television: enhancement or obligation?
Choice: How much Is too much?
Marketing

Choice: How much Is too much?
Spanish press in crisis: Digitalization will shape its future
Knowledge and Communication, Marketing

Spanish press in crisis: Digitalization will shape its future

The economic crisis has now reached the Spanish press. This year, the sector will have to operate with a 90 percent fall in operating income.
Putting the
Marketing

Putting the "Umph" back in Triumph
Fiat-Tata: What happens before an alliance is struck
Innovation and Change, Strategy

Fiat-Tata: What happens before an alliance is struck
6 keys to making your brand more than just a logo
Marketing

6 keys to making your brand more than just a logo
Can麓t compete with costs? Use culture instead
Economics

Can麓t compete with costs? Use culture instead
From products to services, a risky but necessary move
Service and Operations Management

From products to services, a risky but necessary move
Private funding of culture: For love or money
Business Ethics and Corporate Social Responsibility, Marketing

Private funding of culture: For love or money
Financial reporting should include customer equity
Marketing

Financial reporting should include customer equity
By the book: The key to accuracy in valuation
Finance

By the book: The key to accuracy in valuation
Buzz is better for bottom line
Marketing

Buzz is better for bottom line
No loss for words with these speaking tips
Leadership and People Management

No loss for words with these speaking tips