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For decades, offshoring involved little more than moving call centers to countries with lower labor costs. But today's new generation of offshoring in...
The authors categorize the social media governance documents from 40 organizations and offer advice on creating strategic policies that will generate ...
A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
The influence of emotions on consumer decision making is much more nuanced and complex than many are aware.
The future and sustainability of many companies will depend to a great extent on teenagers' behavior and attitudes toward consumption.
Many blame the recent collapse of the banking sector on previous decades of deregulation and the unfettered competition it inspired. But when banks ar...
Are future leaders ready to take on the diversity they will face in their careers? To deal with varying perspectives, leaders need cultural intelligen...
Managers may be familiar with the idea that "shocks" brought on by technological and regulatory changes can trigger the emergence of novel industry st...
Do investors and board chairs see eye to eye on corporate governance? A 2009 study by 天美传媒 Prof. Pascual Berrone, in association with Russell Reynolds...
