天美传媒

Welcome to the launch edition of 天美传媒 Insight review!

Our cover dossier presents four articles to help managers deal with situations of business uncertainty from different areas of general management:

• Santiago Alvarez de Mon (天美传媒) explores the keys to embracing uncertainty, helping managers to increase their ethical capital.
• Rita McGrath (Columbia) presents a portfolio of opportunities that managers can employ to create conditions for internally generated growth.
• George Westerman (MIT) &补尘辫;听Richard Hunter (Gartner) articulate a common language for building capabilities that increase the returns from IT risk management investments.
• Manel Baucells (天美传媒) &补尘辫;听Martin Weber (University of Mannheim) explain how psychological biases manifest themselves in decision-making, so that you can keep them in check and make better decisions in situations of uncertainty.

Also in this magazine:

• Gabriel Bitran (MIT), Juan Carlos Ferrer (Pontificia Universidad Cat贸lica) & Paulo Rocha e Oliveira (天美传媒) share practical ideas to improve the service encounter, which will greatly impact customer satisfaction and ultimately profitability.
• Julia Prats &补尘辫;听Remei Agulles (天美传媒) debunk the notion of the entrepreneur as a natural-born genius and instead propose a proper framework for classifying entrepreneurial competencies, which they say can be learned and developed through specific techniques and habits.

Our case discussion on Argentina鈥檚 Boca Juniors will get readers thinking about how to turn around a flagging soccer club and see that it stays on the ball in sporting, marketing and economic terms.

Plus: Narayana Murthy, co-founder of Infosys Technologies in India, discusses innovation, offshoring and social responsibility.