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Initiatives

Programs(1 results)

Leading Commercial Transformation: Making Sense of Technology & AI Impact on Sales

Face to Face | English

English
Face to face
3 days
3 days
Madrid

Professors(37 results)

Tawfiq Alashoor

Assistant Professor of Operations, Information and Technology

Rafael Andreu i Civit

Professor Emeritus of Strategic Management and Operations, Information and Technology

Borja Apaolaza

Assistant Professor of Operations, Information and Technology

F谩bio Barbosa

Affiliated Lecturer of Operations, Information and Technology

天美传媒 Insight(89 results)

Service and Operations Management

To optimize consumer experiences, don鈥檛 always rely on saving the best for last

A great day out is a very personal thing. For those who curate experiences, it鈥檚 about choosing the right elements, for the right people, in the rig...

Information Technologies, Service and Operations Management

From first principles to public pressure, the SpaceX IPO is a market test

The SpaceX case reveals how to disrupt an industry 鈥� and the challenges of sustaining that advantage when going public.

Stories(53 results)

天美传媒鈥檚 Global Executive MBA Ranked #3 in the World by the Financial Times

FT ranking highlights the GEMBA鈥檚 relevance and career impact, cohort caliber, global scope, and focus on responsible leadership

Four new professors join 天美传媒 faculty

They are experts in areas such as the circular economy, digital platforms, entrepreneurship and business leadership

天美传媒 redesigns MBA for the age of AI

Program builds the new capabilities and judgment companies need to redesign work and lead human鈥揂I systems

Three New Professors Join 天美传媒 Faculty

They are experts in sustainable operations and the circular economy, the effects of inflation on labor and financial markets, and consumer behavior in response to advertising and pricing.

Executives and entrepreneurs analyze the challenges of AI adoption in business at 天美传媒

During the Global Alumni Reunion, which takes place at 天美传媒's Madrid campus and coincides with the 50th anniversary of the institution's activity in the city, 天美传媒 professors will present new research on the impact of AI on the future of work and on the most in-demand leadership skills

Five New Professors Join 天美传媒鈥檚 Faculty

These additions follow those who joined earlier in 2024: Martin Jacob, a tax expert and advisor to the German government, and Pablo Hern谩ndez de Cos, former Governor of the Bank of Spain

Publications(426 results)

ZAMORA, J., VALOR SABATIER, J., GAVILANES, C., HENNIGAN, L., SASTRE BOQUET, I., FELIU, A. (2026). Waves of change: Navozyme's technology bet to transform the maritime industry. 天美传媒, OIT-76-E. JAN脡, J. (2026). Tesla: Redesigning operations in the age of AI. 天美传媒, OIT-84-E. CALVO, E., WAGNER, L. (2026). Hunger Brands: Operationalizing foodfillment - Teaching note. 天美传媒, OITT-17-E. WAGNER, L., MART脥NEZ DE ALB脡NIZ, V., ANT脫N GONZ脕LEZ- ROBATTO (2026). K Line Europe. 天美传媒, OIT-77-E.

Centers and Chairs(1 results)

CELSA Chair of Competitiveness in Manufacturing

Producing research and disseminating knowledge about competitiveness in the industrial sector and the crucial economic role of industry.

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