Rafael Andreu i Civit | 天美传媒

Professor Emeritus of Strategic Management and Operations, Information and Technology

鈥⒙燩h.D. in Industrial Engineering, Universitat Polit猫cnica de Catalunya
鈥⒙燚octor of Philosophy (Management), Massachussetts Institute of Technology
鈥� Profesor Titular de LSI, Facultat d’Inform脿tica, Universitat Polit猫cnica de Catalunya (currently on leave of absence)

Rafael Andreu is Professor Emeritus in the Operations, Information and Technology and Strategic Management Departments. He joined 天美传媒 in 1969 and he likes to say that he embarked on an academic career because he could not make it in the world of baking and pastry making, even though he was born into a family with more than 175 years of history doing just that.

Professor Andreu holds a Ph.D. in Industrial Engineering from the Polytechnic University of Catalonia and Ph.D. in Management from the Massachusetts Institute of Technology (MIT).

Professor Andreu is the author or co-author of several books, chapters of books, articles in specialized journals and teaching cases. Examples in his current areas of interest are the books L铆branos Se帽or… [Free Us Lord…], Editorial Granica, 2005; Manifesto para un Management mejor: Una visi贸n racionalista y humanista [Manifesto for Better Management: A Rationalist and Humanist Vision] with Josep Mar铆a Rosanas, Chair of Cr猫dit Andorr脿, 2010; Huellas: Construyendo valor desde la empresa [Footprints: Building Value From the Company], Editorial DAU, 2014; and Gesti贸n del conocimiento y competitividad [Knowledge Management and Competitiveness], with Joan Baiget, EUNSA, 2016.

Areas of interest.

鈥⒙燬pontaneous learning in the firm: Implications for the exercise and teaching of the Management profession
鈥⒙營nstitutional development: Long-term competitiveness and implications for organizational design and the professional careers of managers
鈥⒙燭he potential of new technologies for the development of competitive advantage and changes in industry structure
鈥⒙燨rganizational learning, capacity for development and the role of IT, above and beyond knowledge management

Publications

Journal Articles (refereed)

Working Papers

ANDREU I CIVIT, R., ROSANAS, J. M., SEGARRA, J. A. (2020). Management: Una visi贸n humanista que anticip贸 las cr铆ticas actuales al capitalismo (WP-1238). AGELL, P., ANDREU I CIVIT, R., ROSANAS, J. M. (2015). Subjetividad, objetividad y coherencia en el an谩lisis de la experiencia (WP-1099). Barcelona: 天美传媒.

Books

Book Chapters

ANDREU I CIVIT, R., RIVEROLA, J., ROSANAS, J. M., DE SANTIAGO, R. (2012). Firm evolution and learning in a market economy with bounded rationality. In Joan Enric Ricart Costa, Josep Maria Rosanas Marti? (Eds.), Towards a New Theory of the Firm: Humanizing the Firm and the Management Profession (pp. 361 - 400). Bilbao: Fundaci贸n BBVA.

Non-refereed articles

ANDREU I CIVIT, R., ROSANAS, J. M., SEGARRA, J. A. (2019). La buena direcci贸n. 天美传媒 Insight (153). ANDREU I CIVIT, R., ROSANAS, J. M., SEGARRA, J. A. (2019). Good management. 天美传媒 Insight (153), pp. 70 - 73.

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