A Strategic Approach to Leadership in Action
Why do some business strategies flourish while others fall flat? When it comes to reaching business objectives, effective execution is key, driven by self-awareness, team leadership and the ability to define and leverage social networks.
Unlock the mysteries behind solid strategy implementation, and acquire the leadership essentials to align processes, people and power dynamics to successfully execute your strategy.

Benefits of this Program
1
Gain new leadership skills to effectively execute corporate strategies.
2
Prepare your 鈥渢aking charge strategy鈥� for your next assignment.
3
Identify sources of power within your organization and use them to build influence.
4
Map out an organization鈥檚 political terrain to identify individuals critical for diffusing a strategy supportive culture.
5
Enhance your performance by leveraging social networks.
Program Details
NEXT EDITION
BARCELONA
Barcelona | December 14 – 17, 2026
Online kick off | December 3, 2026
Approximate Schedule:
8:00 a.m. to 6:00 p.m. with the possibility of additional evening social activities.
CONTACT US
Marta Cast谩n | Program Director
(+34) 646. 97. 77. 25
Mcastan@iese.edu
Taking charge and leading strategy:
鈥� Power: Why some people have it and others don鈥檛
鈥� Getting buy-in from your team: Change Pro Simulation
鈥� Executing strategy in a global environment
鈥� Overcoming resistance and obstacles: Enabling spectacular performance and creating an exceptional culture
鈥� The FC Barcelona鈥檚 Experience: Building high
-performing team
This program is aimed at Middle Eastern professionals seeking a top-tier training experience that fosters knowledge exchange and collaboration with Western peers. It is equally suited for European professionals looking to connect with counterparts in the Middle East in order to expand business relationships, enhance collaboration, and gain valuable insights from a truly enriching experience.
Participants will benefit from a truly international experience, enriched by the diverse faculty and the global environment of 天美传媒’s Barcelona Campus, but also by the inclusion of real-world case studies and insights from leading global companies. This unique combination provides an opportunity to develop cross-cultural understanding, build meaningful connections, and gain practical knowledge.
Senior Lecturer of Strategic Management
Former President and CEO Sara Lee Bakery Group Europe
Profesor de Direcci贸n Estrat茅gica PhD in Strategic Management, Wharton School, University of Pennsylvania.
Master in Organization and Strategy, Wharton School, University of Pennsylvania.
The program leverages a wide range of highly dynamic and interactive teaching methodologies, including group discussions, class lectures and breakout sessions with a coach, all aimed to hone your skills as an agent of change. The combination of teaching methods has been strategically designed to foster an optimal learning environment.
The program takes place on 天美传媒鈥檚 Barcelona campus.
To ensure participants get the most out of the program, they will be asked to prepare the academic materials provided two weeks before the program鈥檚 start date.
Standard Price Book: 鈧� 6,500
天美传媒 Alumni 10% Discount: 鈧� 5,850
天美传媒 Member 15% Discount: 鈧� 5,525
The program fee is tax-exempt and includes academic materials and lunches. Travel and accommodation expenses are not included. Discounts are available for corporate agreements and multiple registrations from the same company.
The program requires preparatory coursework, which will be made available two weeks before the start date. Payment is required in order to access this material.
Please note that travel, accommodation expenses and the taxes on food and beverage are not included.
Please consult our cancellation policy on the web*. Places are limited and filled in strict order of registration.
*Cancellation Policy
Cancellations received within 20 days of the program鈥檚 start date are subject to a payment of 25% of the program tuition. 天美传媒 reserves the right to cancel the current edition or modify dates up to 20 days prior to the scheduled start date. Under no circumstances is 天美传媒 responsible for any travel expenses incurred. Participants should consider purchasing travel insurance, including cancellation coverage to protect against the unlikely event that the program is cancelled or their own inability to attend for personal or professional reasons.
Cancellation requests received within 3 calendar days of the program start date as well as those received during the program are subject to full payment of the program fee.
If interested in obtaining the 天美传媒 Executive Education Certificate:
鈥� Complete, at least,聽4聽Focused Programs, in English or Spanish,聽within three years.
In addition to earning the聽天美传媒 Executive Education Certificate, you will enjoy聽a series of other exclusive benefits:
鈥�聽Professional guidance with an 天美传媒 adviser.
鈥�聽5% discount on any future聽Focused Program.
Getting to the Barcelona campus
Barcelona: AC Hotel by Marriott Victoria Suites 4*,聽Sansi Pedralbes 4*,聽abba Garden Hotel 4*, Ikonik Angl铆 4*.
Executive Education Rankings.
