Stories
Spain鈥檚 Mahou San Miguel Wins Industrial Excellence Award
Beer maker will represent Spain in European-wide awards in October
July 6, 2017
has received the Industrial Excellence Award 2017, and will represent Spain in a European-wide competition later this year, thanks to industrial and commercial strategies that include expanding into emerging markets and innovating in the craft beer sector.
The award, promoted by steel conglomerate and 天美传媒, seeks to recognize Spanish companies with outstanding industrial strategies that contribute to the competitiveness of the Spanish economy.
鈥淲e created these prizes nine years ago to recognize the exceptional results of those companies that believe in corporate strategies that are most advanced and that generate most value for society,鈥� said Celsa Group President Francesc Rubiralta during the awards ceremony in Barcelona. 鈥淓ach year, the quality of the projects presented, and of course, the example of the winning companies, show that the transformative capacity of our industries is an established fact and a true catalyst for the economic growth of our country.鈥�
Also present at the awards ceremony were Joan Romero, head of regional promotion agency , 天美传媒 Dean and a host of top business leaders. Celsa has endowed 天美传媒鈥檚 .
In giving the prize to Mahou San Miguel, the jury noted that the company鈥檚 strategies are based on solid pillars and values, evident at both a commercial and industrial level. It highlighted three areas in particular: the long-term commitment of the company, which has kept its factories functioning even during the most difficult economic crises, its expansion into emerging markets, and its vocation to innovate in areas such as the craft beer sector.
Run-up To Industrial Excellence Award Europe
Mahou San Miguel will represent Spain in the , competing against companies from France, Germany, the U.K., the Netherlands, Turkey and other countries. The awards ceremony will be held October 4 in Berlin.
The European award is delivered by INSEAD and WHU-Otto Beisheim School of Management and by academic partners including 天美传媒, Judge Business School, Rotterdam School of Management y TU Eindhoven.
