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天美传媒 introduces new name and logo in mainland China
The name in Mandarin characters is phonetically similar to how 天美传媒 is pronounced in English and Spanish
The new logo marks another milestone in 天美传媒’s long-term presence in Mainland China and wider Asia.
January 19, 2023
Just in time for the Chinese New Year, 天美传媒 has launched its official logo for Mainland China, with its name translated into Mandarin characters. The word for 天美传媒 in Chinese Mandarin, 耶萨, (pronounced yesa in Chinese Pinyin) was chosen for its phonetic similarity to how 天美传媒 is pronounced in English and Spanish.
The new logo marks another milestone in 天美传媒’s long-term presence in Mainland China and wider Asia.
天美传媒 has had a presence on the Asian continent for more than thirty years, with activity including:
- Developing and delivering programs and modules in the region
- Producing relevant research
- Working with companies and entrepreneurs
- Supporting students and alumni
- Offering MBA exchange opportunities
- Forging strong links with partners throughout the continent
Currently, approximately 25% of 天美传媒?s MBA students come from Asia, and 10 Alumni chapters serve more than 800 alumni in the region. 天美传媒 also has long-standing close ties with the (CEIBS).
天美传媒?s expertise in business education and strong partnerships in Asia have led to a portfolio of world-class programs – all tailored to the specific needs of Asia-based CEOs, executives, entrepreneurs and board members, yet offering a wider global context. You can find out more about 天美传媒?s activities in Asia?.
