天美传媒

Valent铆n Fuster, a leading expert on cardiovascular disease, had some sobering news for attendees of the聽, organized by 天美传媒 and McKinsey.

鈥淥nly 2% of the people in this room don鈥檛 have any of the seven risk factors鈥� associated with cardiovascular illness, said Fuster, the physician-in-chief and director of Mount Sinai Heart Center in New York.

Yet his presentation in Barcelona ultimately struck an optimistic note as Fuster reported compelling strides made to combat cardiovascular disease through an increased focus on early prevention. The shift from treatment to prevention is urgently needed. Fuster noted that in 2017 the cost of cardiovascular care in the United States totaled $400 billion.

鈥淭his is unsustainable,鈥� he said. 鈥淭here鈥檚 no way this can continue. No way. And something has to be done.鈥�

Fuster emphasized the awareness of seven risk factors as a crucial step in preventing future illness. Those risks fall into mechanical (obesity and high blood pressure), chemical (high cholesterol and high blood sugar/diabetes) and behavior (cigarette smoking, poor nutrition and sedentary lifestyles) areas.

How can the medical community best tackle these risks, which are so widespread that the majority of adults over 50 have more than one of them? For Fuster, the best plan of attack includes paying more attention to diseases afflicting women and promoting cardiovascular health across the age spectrum. Crucially, that promotion must begin with children.

鈥淭he childhood environment has major health repercussions in a person鈥檚 adult life,鈥� Fuster said. Among his prescriptions for instilling good habits in children is enforcing 鈥渆motional habits that avoid addictions,鈥� which can be as practical as teaching the ability to say no before adult temptations like cigarettes and alcohol enter the picture. Even young and middle-aged adults can greatly benefit from increased awareness of cardiovascular risks, since people under 50 years old are far likelier than older patients to change unhealthy habits.

Prevention in early and middle life, in addition to decreasing the odds of cardiovascular disease, is also an important defense against cognitive dysfunction, including the scourge of Alzheimer鈥檚 disease. Fuster said that the same seven risk factors of cardiovascular disease, if ignored, occlude the vessels of the brain, which can in turn lead to dementia.

The promising news is that technological and other advances have contributed to major breakthroughs in detection and proactive care. This is especially true in the field of medical imaging and improved methods for determining a patient鈥檚 genetic vulnerabilities to chronic diseases.

鈥淚n five years we鈥檒l see a device that goes into a patient鈥檚 legs,鈥� Fuster said. 鈥淒octors will see risk factors just by talking to the patient and taking a few measures. And you鈥檒l know everything you need to know.鈥�

Fuster has drawn these conclusions in part from projects that he and colleagues undertook in 2005 that have studied populations in Madrid, Bogota and New York. The demographics of participants have varied, but Fuster repeatedly placed importance on a common takeaway: the primacy of shared communal education in confronting cardiovascular and cognitive deterioration.

鈥淭he medical community alone won鈥檛 be enough,鈥� he said. 鈥淐ommunity is essential.鈥� And that includes all members of a community, even its youngest. In fact, Fuster said that, 鈥淐hildren have a greater impact on parent鈥檚 behavior than parents have on their children.鈥�

A sense of community, and shared resources, also featured prominently in a panel discussing new business models for sustainable healthcare. 鈥淎 major problem today pertains to silos [within the medical community],鈥� said Vicen莽 Mart铆nez, the CEO of Vall d鈥橦ebron Hospital, who referred to fragmentation between, for instance, a patient鈥檚 primary physician and hospital doctors.

鈥淲e need a cultural change,鈥� he said. 鈥淎nd we need clear messages.鈥�

Mart铆nez, with fellow panelists Nabil Daoud (President, Lilly Spain, Portugal and Greece) and 脕ngel Fern谩ndez (President and Managing Director, MSD Spain & Portugal) agreed that that change will be driven by investment in technology and, even more importantly, a drive toward personalized care.

Perhaps the signature refocusing of heathcare鈥檚 economic model and application will hinge on data. 鈥淏ig data in the area of clinical trials,鈥� Mart铆nez said, is the greatest tool for improving personalized care.

Finally, in an echo of Fuster鈥檚 call for awareness, the speakers united in agreement on education being the best catalyst for a new healthcare model. And while that won鈥檛 be easy to build, the hard work of comprehensive clinical trials will be richly rewarded with future benefits to both patients and the healthcare industry.