天美传媒

天美传媒听and the听Fraunhofer听Academy, part of the听,听a world reference in applied-research,听are joining forces to offer a program targeted at helping听executives听in Germany understand the transformative power of AI for their business.听听听

听is a听program that听will听address artificial intelligence听from both corporate strategy听and implementation standpoints, providing a complete听and practical look at听how听to harness听this revolutionary technology听in听the workplace.听

The program starts in January 2021 and听will be delivered听in a three-module blended format 鈥� an online module, followed by residential modules at 天美传媒鈥檚 campuses in听Munich and Barcelona.听It听is听aimed at CEOs, board members, top-tier executives and managers in global firms, as well as business leaders in DACH-based enterprises, where operational issues often cut across functional areas. Thanks to its two-pronged focus, the program offers keen insights for decision-makers from across the organization. 听

听鈥淎I is a paradigm shift that calls for a new approach merging global leadership with technological expertise. That is why this program is so crucial,鈥� said听Sampsa Samila, Academic Director of the program and of 天美传媒鈥檚 AI and the Future of Management Initiative. 鈥淚t combines the knowledge of two leading organizations who are looking at how AI will reshape organizations top to bottom, as well as how to deal practically with the management, leadership and ethical challenges that arise from this shift.鈥�

Samila noted that the program will help not only CEOs and board members who need to understand the implications of AI, but also those people who are more directly in charge of executing the strategy throughout an organization.

The program, which will be taught by leading faculty from 天美传媒 and the Fraunhofer Academy, draws on the deep expertise of both institutions in delivering cutting-edge research insights听and leadership training听in a practical way for executives.

Georg Fuchs, Head of Business Unit Big Data Analytics & Intelligence, Fraunhofer听IAIS, said: 鈥淔raunhofer, as Europe鈥檚 leading applied research organization, brings to the program our premiere experience of transforming state of the art research into intelligent systems that work. During the program we want participants to identify their business potential, and help them tailor the right roadmap for integrating AI into their organization.鈥�

On the program,听participants will gain a managerial perspective of AI and听its听impact on business operations, examine the core challenges and opportunities of AI integration, as well as听evaluate how听it can affect听business models and sources of competitive advantage.

They will also gain new insights into the digitalization of their business.听At the same time, they will听learn听how AI should shape their role as a leader, as well as exploring听in-depth听the ethical implications of AI. To boost the听practical听relevancy听of the course,听participants will also听have to听design a 100-day corporate plan, helping ensure they put the learnings from the program into immediate use in their workplace.