天美传媒

Avoid those all-too-common mistakes we all make when taking decisions. Manage your time better. Update your marketing for the 21st century

These could be New Year鈥檚 resolutions for professional development and personal improvement in 2018. They were also among the most read articles on in 2017, based on research by 天美传媒 faculty.

Here聮s the full top-10 countdown:

#10 SMART CITIES

Cities, which form the backbone of the global economy, face increasing inequality, stressed resources and other key challenges. The 2017 book Cities and the Economy, part of 天美传媒鈥檚 Cities in Motion series, aims to arm leaders with new ideas for sustainable development at the local level.

#9 THE NEW CONSUMER

Marketing is undergoing a metamorphosis. The internet has empowered consumers, creating new channels and tools that open up competition. and have put together a practical textbook for executives on marketing as we now know it.

#8 MANAGEMENT CONTROL

As a manager, how should you evaluate performance? The recent trend is toward ever-more-sophisticated formal models. However, in the wake of several scandals, Nat脿lia Cuguer贸-Escofet and point to the dangers of modelling and rigid metrics.

#7 OPERATIONS

鈥淎sk the right question at the right time, and ask for relevant information.鈥� That is the 鈥渆xpress鈥� summary of the approach to service operations offered by professor in her 2017 book How to Make Things Happen.

#6 ECONOMICS

On the 10th anniversary of the global financial crisis, the World Economic Forum鈥檚 ranking of global competitiveness has economies large and small battling for top marks. (Hint: the U.S., Switzerland and Singapore are all in the top three.)

#5 INNOVATION

What do established firms and start-ups have in common? They can both benefit from corporate venturing, says 天美传媒鈥檚 and co-authors. A 2017 handbook explains the nuts and bolts of corporate venturing for profitable growth.

#4 SELF-LEADERSHIP

鈥淲ho am I?鈥� It might seem an unusual first line for a book on time management, but of 天美传媒 argues that self-knowledge is key to improving schedules and personal and professional efficiency.

#3 INTUITION AND REASONING

Although we live in the age of big data, most strategic decisions are still guided by intuition. To improve our gut decisions, it鈥檚 wise to work on the inputs that tacitly inform them. Here are 20 tips to guide the intuition process.

#2 STRATEGY

New York is the 鈥渟martest鈥� city in the world, followed by London and Paris. Ranked by 天美传媒鈥檚 Cities in Motion Index, select European and North American cities excel; but for many, social cohesion remains an unresolved issue.

#1 DECISION ANALYSIS

Decision-making is as complex as it is inevitable. And yet no one formally teaches us how to do it. In their latest book, and review the 10 most common errors that lead to bad decisions.

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