Publications(736 results)
SERRANO, A., GIRBAL PUIG, A. (2021). Mercadona and the Challenge of 2020 - Teaching Note. 天美传媒, PT-78-E.
JUNQU脡 DE FORTUNY, E., LEE, J. (2021). Influencer typicality and brand reference group associations. ACR 2021 Seattle (virtual): volume 49. Seattle:
GIRBAL PUIG, A., LAGO A., A. (2020). Kids&Us: International Expansion - Teaching Note. 天美传媒, PT-73-E.
SACKMANN, S., ADLER, N., REICHE, S. (2020). Dealing with the pandemic. Learnings across nations from culturally informed leadership. 46th Annual Conference of the European International Business Academy. European International Business Academy.