Publications(736 results)
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. A. (1991). After the wall: Marketing guidelines for Eastern Europe. Sloan Management Review, 32 (2), 82 - 93.
JOACHIMSTHALER, E. A., QUELCH, J. A., NUENO, J. L. (1990). Marketing opportunities in Eastern Europe. Sloan Management Review.
MARTINCICH, M., PAR脡S CANALIAS, F., RENART, L. G. (1990). Puig Doria. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing. Chicago [etc.]: Dryden Press.
MARTINCICH, M., PAR脡S CANALIAS, F., RENART, L. G. (1988). Puig Doria. In Michael R. Czinkota and Ilkka Ronkainen (Ed.), International Marketing (pp. 613 - 620). Chicago [etc.]: Dryden Press.