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天美传媒 Insight(6 results)

The top leadership books of 2025
天美传媒 Insight

The top leadership books of 2025

Our newest crop of must-reads for managers features AI, the economy and even the human touch.
The top leadership books of 2024
天美传媒 Insight

The top leadership books of 2024

Level up your leadership skills in 2024 with the latest insightful takes and expertise from 天美传媒 professors
Why firms pursue scientific publications, and when they avoid them
Strategy

Why firms pursue scientific publications, and when they avoid them
Read the future with science fiction and AI
Innovation and Change

Read the future with science fiction and AI

What鈥檚 coming next? To expand your understanding of the future, try reading these science fiction picks, as recommended by Prof. Fabrizio Ferraro.
The reality of fiction: how reading can help you become a better leader
Decision Analysis

The reality of fiction: how reading can help you become a better leader

Reading literature, not just the usual management books, can help executives comprehend the world better and be more empathetic leaders.
Reading the signs of your customer value
Finance, Marketing

Reading the signs of your customer value

In this article, the author explains how to design and implement a customer equity dashboard that will serve to pinpoint exactly where the company is ...