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A look at recent shifts in consumer habits, business models and news distribution in Spain. When all is said and done, there are four challenges to ov...
Climb the Stairway to Digitalization, a step-by-step model to help executives structure their companies鈥� digital transformation
Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
Download 天美传媒 Insight magazine (Issue 31, Q4 2016) on the future of work.
Based on surveys of international executives, these are the keys for attracting, developing and retaining millennial workers.
A 2016 survey takes the pulse of executives in France, Germany, Italy, Spain and the United Kingdom as they plan for their e-commerce initiatives, wit...
Practical advice to better recruit, develop and retain top millennial talent in the years to come.
Wedding bells are ringing for the digital generation. Jos茅 Luis Nueno provides a game plan for the bridal industry to engage with them on their own te...
For decades, the chocolate brand Suchard has been well known for its traditional ad campaign each holiday season, but this may all be about to change.
天美传媒 Insight 26
We must embrace a continuous approach to learning that seamlessly links the contexts where learning takes place. Welcome to the world of omni-learning...
天美传媒 Insight 24
These are the leadership qualities needed to succeed in the sociocultural context of sub-Saharan Africa.
Download and read 天美传媒 Insight magazine (Issue 23, Q4 2014) on CEO strategies for success.
With smartphones redefining prime time, capitalize on geolocation and local digital marketing to reach the right people, at the right time.
The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
