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This article delves into the reviewsphere, and in particular the review site Yelp, to build up a picture of who online reviewers are and what motivate...
This article reviews the factors that influence the way we shop today, and how different retail formats can be integrated into a multichannel strategy...
Download 天美传媒 Insight No. 18 (Q3 2013) on Leading the Digital Transformation.
The growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value.
In this article, the author explains how to design and implement a customer equity dashboard that will serve to pinpoint exactly where the company is ...
Are today's executives as global in their leadership as the business world is in which they operate?
Social media and mobile devices can be strategically used and integrated with CRM programs to shape the future of the financial services industry.
The growth of "big data" has been declared one of the top business trends to watch in 2013.
How does a city鈥檚 transport system cope with the stress of millions of extra visitors for the Olympics? The 2012 Summer Games put Transport for London...
