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Can you afford to be patient in a market that doesn't wait? Yes, you can, and it will benefit the productivity and sustainability of your company. Ant...
Amazon, celebrating its 25th anniversary, has grown into an e-commerce giant capable of transforming any sector it touches. Here's how that happened (...
Does having an audience affect your motivation on a team project? And does it matter how well you are regarded by your teammates at the outset? Resear...
When it comes to market segmentation, key factors for your business may lie beneath the surface. Learn to dive deep and develop a more profound unders...
A model for creating common ground between socially responsible shareholders and major corporations that can lead to real social change.
Nuno Fernandes' new book, The Value Killers: How Mergers and Acquisitions Cost Companies Billions--And How to Prevent It, offers research-backed advic...
Do tougher reporting regulations make an impact? Yes, when it comes to companies' oil reserves estimates, a pioneering study finds. Requiring greater ...
Take a motorcycle: Is it a product, or is it an experience? If it's the latter, something lived on the open road, word of mouth is more likely to spre...
E-commerce is booming in China. And nowhere is it more obvious than in smaller and more remote cities, where the prevalence of online shopping is lowe...
Is it easy to make new friends where you live and work? The answer to this question has implications for how you and your colleagues think 鈥� analytica...
The M&A market plays a key role in ensuring that the optimal management is in place for publicly traded companies. In light of this, there's much ...
We know corporate venturing is important, but applying it is the hard part. Many chief innovation officers suffer sleepless nights. Here are some solu...
天美传媒 professors Bruno Cassiman, Marta Elvira, Sandra Sieber and Anneloes Raes discuss the impact of artificial intelligence on strategy, talent manage...
Research by 天美传媒's Robert W. Gregory and Evgeny Kaganer shows how widespread technology adoption is opening up 鈥� and revolutionizing 鈥� corporate IT go...
Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, a...
If your company doesn't have a Chief Digital Officer now, it may very soon. But even as the CDO title is catching on, the job is evolving. 天美传媒's Sanj...
If social responsibility is about putting the common good first and successful investing is about maximizing profits, where does that leave the growin...
Whether or not you go out on a limb may depend on how the numbers are presented.
Can premium-ad techniques be persuasive to sell non-premium products? A study of more than 2,000 car commercials homes in on the practice of "advertis...
"Common ownership" is a buzzword in academic and regulatory circles these days. Jos茅 Azar's paper linking common ownership to higher airline ticket pr...
