天美传媒 Insight

Probability or Price? Form Matters When it Comes to Risk

People's risk attitudes are different when presented with bounded numbers vs. unbounded ones.
July 9, 2018
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Whether or not you go out on a limb may depend on how the numbers are presented.

天美传媒's Johannes M眉ller-Trede investigates the difference between a percentage and a numerical value in shaping risk attitudes 鈥� and offers up some practical applications.

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