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天美传媒 Insight(158 results)

Adding social media to the marketing mix
Marketing

Adding social media to the marketing mix

A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Ethics hold the key to network contradictions
Business Ethics and Corporate Social Responsibility

Ethics hold the key to network contradictions

Today鈥檚 Internet-based world has certainly made it easier for companies to acquire, store and transmit detailed information like never before.
Emotional cues that work magic on customers
Marketing

Emotional cues that work magic on customers

The influence of emotions on consumer decision making is much more nuanced and complex than many are aware.    
Why we need independent board members
Corporate Governance, Leadership and People Management

Why we need independent board members

Recent financial scandals underscore the dangers of CEOs having too much power. 天美传媒 Prof. Guido Stein and research assistant Salvador Plaza weigh the...
The new, post-crisis consumer
Economics, Marketing

The new, post-crisis consumer
The long road to conciliation
Business Ethics and Corporate Social Responsibility, Leadership and People Management

The long road to conciliation
A manifesto for better management
Business Ethics and Corporate Social Responsibility, Strategy

A manifesto for better management
The Pillars of Financial Reform
Economics

The Pillars of Financial Reform

   
Financial regulation, not innovation, the real culprit
Economics, Finance

Financial regulation, not innovation, the real culprit
Aligning governance interests for the long haul
Corporate Governance

Aligning governance interests for the long haul

As many as 93 percent of CEOs surveyed say sustainability is essential to their company's future success.
Teens today, young adults in 2020
Marketing

Teens today, young adults in 2020

The future and sustainability of many companies will depend to a great extent on teenagers' behavior and attitudes toward consumption.
How our conception of pay has changed
Leadership and People Management, Strategy

How our conception of pay has changed

Many companies have been forced to reassess their objectives and business strategies, including their employee and executive pay systems.
Can Spain do what it takes to make structural reforms?
Economics

Can Spain do what it takes to make structural reforms?
Conforming to new rules on pay linked to risk
Accounting and Control, Leadership and People Management

Conforming to new rules on pay linked to risk

   
A method to improve CSR in public institutions
Business Ethics and Corporate Social Responsibility, Corporate Governance

A method to improve CSR in public institutions
How to structure companies for high growth
Accounting and Control

How to structure companies for high growth

Companies are actually able to grow faster provided that they have strong internal planning and control systems in place early on.
Managing the dark side of growth
Entrepreneurship

Managing the dark side of growth

The same behaviors that are necessary or beneficial to grow a firm in the good times can easily become traps in the bad.
The twin pillars of effective leadership
Knowledge and Communication, Leadership and People Management

The twin pillars of effective leadership

Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leadership.
How the E.U. energy mix must change
Economics

How the E.U. energy mix must change
Raising VAT: Is the cure worse than the illness?
Finance

Raising VAT: Is the cure worse than the illness?

Spain; Deficit; European Union; Value-added tax; VAT;聽General rate;聽Reduced rate;聽Minimum rate;聽Public revenue;聽Consumption; Savings; Salary; Interest...