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天美传媒 Insight(90 results)

Social Media: Are You in the Conversation?
天美传媒 Insight

Social Media: Are You in the Conversation?

天美传媒 Insight 9
Adding social media to the marketing mix
Marketing

Adding social media to the marketing mix

A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Do private labels always benefit the supply chain?
Service and Operations Management

Do private labels always benefit the supply chain?

Private label products, or store brands, can bolster a store's market share and positively impact retail sales. But what effect do private label produ...
A prescription for marketing medicine
Marketing

A prescription for marketing medicine

Selling products in the life-sciences market is a delicate business. Not only must companies think about making a buck, but the nature of their wares ...
The benefits of science collaborations
Innovation and Change, Strategy

The benefits of science collaborations

Some of the most important commercial products of the 20th century owe their success to the university researchers who gave them birth.
How to fight in a free-for-all
Economics, Strategy

How to fight in a free-for-all
Bringing ethics back: A humanistic approach to organizational survival
Accounting and Control, Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management

Bringing ethics back: A humanistic approach to organizational survival
Keys for advancing a culture of innovation
Innovation and Change

Keys for advancing a culture of innovation
From products to services, a risky but necessary move
Service and Operations Management

From products to services, a risky but necessary move
Stay ahead, make history by innovating your operations
Innovation and Change, Service and Operations Management

Stay ahead, make history by innovating your operations