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The circular economy requires consuming less and reusing more, going beyond a product's first lifecycle to create a more sustainable model.
China is first to recover from the pandemic and will close out 2020 with 1.8% growth. What other economies will join China and grow in 2021? Which one...
A corporate purpose beyond profit maximization is associated with better firm performance under certain conditions, according to recent research by Wh...
What are we economists looking at now? Here are six charts that help us understand economic growth trends, trade tensions, Brexit uncertainty, tools b...
The media industry is experiencing tumultuous times, with the blurring of the boundaries that used to separate many products and formats. So much is m...
Digitalization is changing products, work processes, services and business models. It's also leading companies to reconsider their people management p...
A decade after Lehman Brothers' collapse and the global financial crisis, Antonio Argando帽a insists that ethics is the fundamental requirement to rest...
Thinking of setting up a new business? Look beyond the usual concerns -- potential talent, tax benefits -- says 天美传媒's Giovanni Valentini, there's ano...
Can premium-ad techniques be persuasive to sell non-premium products? A study of more than 2,000 car commercials homes in on the practice of "advertis...
Beyond the U.S. and U.K., where are the most promising spots for private equity and VC fund investments? The VC/PE Country Attractiveness Index ranks ...
Download 天美传媒 Insight magazine (Issue 36, Q1 2018) all about strategic alliances.
Looking to expand? When searching for an acquisition target, consider its business model, say Timo Sohl and 天美传媒's Govert Vroom. Beyond product or mar...
It's common to turn a blind eye to special payments that facilitate administrative tasks or procedures. But Antonio Argando帽a warns that their negativ...
Web 2.0 has changed how we look for and acquire products. Building on this change in behavior, a new form of marketing works to attract customers orga...
To innovate faster, develop superior products, and perform better financially, corporations should look outside their own organizations with tech scou...
Large multinationals are buying up smaller companies with strong CSR to improve knowledge and processes. The question is: does it work?
Selling products through experiences can yield benefits such as greater word of mouth. But to be successful, marketers need to understand the dynamics...
Clients' needs are shifting, as are the ways they approach and evaluate products and services. Given this transformation, shouldn't sales teams change...
Innovation is key to a country's competitiveness. In Spain, innovation is increasingly supported, but one key problem remains: converting research int...
The vast majority of new products fail. A tight focus on brand image, communication and other intangible attributes can pave the way to success.
