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天美传媒's J.L. Nueno and Gloria Andreu suggest that the best bet for building a relevant brand is to anticipate consumer expectations and offer forward-l...
天美传媒's Pascual Berrone explore the impact of regulatory and normative pressures on the emergence of solutions to reduce environmental harm.
天美传媒 Prof. J.L. Nueno identifies the top trends and emerging models that will breathe new life into the retail concept.
There are more than 20 networks of business angels operating in Latin America and the Caribbean, with transactions amounting to $26 million.
CEO dismissal due to poor management increases when the board is dominated by members who are proprietary directors, and/or who belong to the boards o...
Today鈥檚 CFO does so much more than crunch numbers 鈥� shaping corporate strategy, guiding the CEO, managing stakeholders and driving organizational chan...
The authors outline the strategic planning methodologies needed to create smart cities -- sustainable, socially cohesive places that enhance the quali...
Facebook, Twitter and Google Plus have become the de facto gatekeepers. How should a start-up work around these digital arbiters?
As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
In the wake of the economic crisis, low prices have taken precedence over perceived quality. In the U.K. and Ireland, this is known as "the Primark ef...
The future and sustainability of many companies will depend to a great extent on teenagers' behavior and attitudes toward consumption.
